Hailey Sault

08/26/2026

Happy National Dog Day, from our team's favorite four-legged friends to yours!

06/17/2026

The best healthcare marketing often starts with a simple insight.

During our discovery process with Southwest Health Orthopedic Institute, one theme surfaced again and again: Patients consistently commented, “Everyone here is just so nice.”

At the same time, Southwest Health offered something truly unique: the tri-state region's only all-fellowship-trained orthopedic team.

That intersection of compassion and expertise became the foundation for the campaign:

Built on kindness. Backed by expertise.

Over five months, the campaign generated more than 23,000 visits to orthopedic landing pages while helping position Southwest Health as a trusted regional leader in specialized orthopedic care.

See the full story behind the strategy, creative and results.

Read how Hailey Sault delivered strong performance for an orthopedic campaign, over five months across awareness, engagement and conversion metrics.

06/10/2026

Most healthcare organizations talk about expertise. The challenge is that everyone else does, too.

For Southwest Health Orthopedic Institute, the answer wasn't another message about credentials or clinical excellence. It was a deeper understanding of what patients valued most.

Together, we created a campaign around a simple truth: Built on kindness. Backed by expertise.

Read the full case study to see how a human-centered brand platform became a measurable growth driver for one of the region's leading orthopedic programs.

Read how Hailey Sault delivered strong performance for an orthopedic campaign, over five months across awareness, engagement and conversion metrics.

04/02/2026

When something in our body feels off, it usually is.

That simple truth inspired Listen to Your Gut, our campaign with Tamarack Health to encourage GI screenings and early detection of colorectal cancer in rural Wisconsin communities.
The result? Tamarack Health’s GI department was booked eight weeks out within just weeks of launch — proof that the right message, rooted in empathy and trust, can drive real action and healthier communities.

See how purpose-driven marketing helped Tamarack Health advance its mission of improving community health: https://haileysault.com/case-studies/listen-to-your-gut-the-campaign-that-drove-8-weeks-of-gi-appointments-at-tamarack-health/

03/10/2026

Hot off the press, the new Visit Galena Visitors Guide is officially out in the world!

In partnership with Galena Country Tourism, we thoughtfully crafted each page to capture the charm and character that make Galena Country a truly original destination.

Grateful for the collaboration and proud of the final result.

Take a look, and start planning your trip to Galena Country. Pro tip: make sure you reserve an afternoon to stroll the historic downtown and explore its more than 125 independently owned shops and restaurants. And *definitely* don’t sleep on the Log Cabin Steakhouse. https://www.visitgalena.org/visitors-guide/.

03/03/2026

Real impact starts with heart, and our very own Denise Archer has shown us just how powerful compassion in action can be.

Last weekend, Denise helped organize the second annual Cody Buus Invitational Courage Snowmobile Ride. This three-day snowmobile ride benefits the Northern Lights Foundation, a local nonprofit that supports families with children facing life-threatening illnesses.

Denise and her husband helped spearhead this ride in honor of their friend’s son, Cody Buus, who passed away from cancer in 2022. This year, the event raised an incredible $461,747 for families in need.

Denise’s heart for others and her commitment to showing up for her community reflect the very best of Hailey Sault. We are grateful for Denise, for the impact this event is making in our community, and for the opportunity to support this cause as a sponsor.

01/01/2026

However you say it… we’re wishing you a year full of creativity, purpose & connection.

— The Hailey Sault Team

12/24/2025

New headshot. Festive upgrade included. Merry Christmas and happy holidays from the Hailey Sault team.