Joe Justice Media

Joe Justice Media Helping Appalachian businesses earn attention with data-driven digital video that connects and converts, instead of resorting to spray-and-pray marketing.

09/11/2026

Free Hugs Shirt: From Saving Lives to a Billion Hugs!

09/10/2026

In this episode of the Kanawha Valley Hustlers podcast, I talk with Mary Beth Smith, co-owner and co-founder of Tipsy Roo’s Barbecue Sauce, about what it takes to build a product-based business. Mary Beth shares how she learned that having a good product is not enough. You have to get in front of people, attend events, offer samples, talk with customers, and keep promoting what you sell. We discuss Tipsy Roo’s veteran-owned brand, its alcohol-infused barbecue sauces, and the company’s growth since launching in 2020. Mary Beth also explains how participating in Taste of Appalachia created a major sales opportunity, accounting for about half of the company’s sales for the year. We talk about the value of events, communication, public speaking, and building confidence as an entrepreneur. Her experience shows that business growth comes from staying visible, standing behind the quality of your product, and continuing to put it in front of the people who may want to buy it.

You do not have to create all the attention yourself. Halloween already has attention. Thanksgiving and Christmas defini...
09/10/2026

You do not have to create all the attention yourself. Halloween already has attention. Thanksgiving and Christmas definitely have attention. Good seasonal marketing finds a real connection between your business and something people are already thinking about. That does not mean forcing a pumpkin into every post in October. It means understanding what your customers are doing, buying, planning, and talking about during that season. Go where the attention already is, then give people a reason to connect that conversation back to your business.

09/10/2026

Passive Income Myth: Hustle Harder, Not Lazier!

Q4 may be the biggest marketing opportunity left this year, so I want to help businesses take advantage of all of it. Jo...
09/09/2026

Q4 may be the biggest marketing opportunity left this year, so I want to help businesses take advantage of all of it. Joe Justice Media normally works with clients for at least three months because attention, familiarity, and trust take repetition. For our Q4 special, you get October, November, and December with the full Reach, Captivate & Grow with Video system for the price of two months. That means one full month is free. Spaces are limited because we can only produce so much content at once. Call or text 304-853-5522 to see if it could work for your business.

09/09/2026

Advertising Evolution: From Newspapers to Soap Operas!

Do not know what to talk about in your marketing? Q4 makes that excuse pretty hard to use. You already have fall, Hallow...
09/08/2026

Do not know what to talk about in your marketing? Q4 makes that excuse pretty hard to use. You already have fall, Halloween, Thanksgiving, Black Friday, Christmas, year-end planning, and New Year's preparation. People are already thinking and talking about these things. Your job is not to create attention from nothing. Find the places where your business naturally fits into conversations people already care about. That gives you months of useful content ideas before you even start adding your own stories, customer questions, projects, offers, and videos.

09/08/2026

In this episode of the Kanawha Valley Hustlers podcast, I break down how I plan an ideal week so I can stay focused on the work that matters instead of letting every phone call, email, meeting, and problem control my schedule. I start by putting fixed commitments on the calendar, then I leave margin around them so I have room for travel, delays, and unexpected issues. I also block out time for important work and treat that time as protected, even if that means working before or after normal business hours. From there, I divide my remaining time into three areas: business development, fulfillment, and building. Business development creates new opportunities, fulfillment serves current clients, and building prepares the business for future growth. Over time, parts of fulfillment and business development can be delegated, allowing me to spend more time building the business. The goal is not to control every minute. It is to plan the week before the week starts so I can make progress even when the schedule changes.

09/08/2026

Lawyers Need Help! See What Paralegals ACTUALLY Do

Address

339 12th Street #3
Dunbar, WV
25064

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Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+13046101459

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