FireBrand Interactive LLC

02/11/2014

Guest blogging still has its place in the online marketing ecosystem, and likely always will. But it has shifted from being a source of link generation for boosting your organic rankings to simply being a resource for getting citations, branding, traffic, and ultimately exposure.

02/16/2013

Due to a recent Google update, the number of reviews appearing on some Google+ Local pages are likely to increase, for better or for worse. Google has issued advice to help you keep your legitimate Google+ Local reviews from being deleted. (Potential customers look at these reviews! It would stink if helpful reviews that vouch for your services were mistaken for spam and poof...deleted!?) Business owners should take great care to follow Google’s advice on how to avoid this internet marketing catastrophe.

Most notable advice:

Encourage customers to write reviews for your business. This is not as hard as you think. Send reminder e-mails asking customers to please review your business on Google+ Local. Add a link on your website that leads to your Google+ Local page. Get creative.
Bad reviews happen. The best way to make up for bad reviews is to get as many good reviews as possible.

Evading all of the pitfalls caused by Google’s constant algorithm changes can make Local SEO confusing. Let us keep up with the trends and news for you -- contact us to find out how you can ramp up your local presence.

01/16/2013

Check out Facebook's new graph search. What do you think about it?

https://www.facebook.com/about/graphsearch

01/03/2013

89% of US internet users search online before they make a purchase, even when the purchase is made at a local business. Is this impacting your bottom line? We think so! Contact us to find out how we can help your business capitalize on search.

12/20/2012

Among smartphone audiences accessing retail destinations, nearly 1 in every 3 had a household income of $100k or greater, with this income segment driving a comparable 31.2 percent of minutes spent on retail sites and apps. *

What does this mean for you? Now is the time for businesses to get their products and services in front of the right people. Call us to find out how you can take advantage of mobile commerce to target willing mobile shoppers.

* - Data provided by: comScore Mobile Metrix 2.0

We make good companies better!

12/18/2012

88% of searches are still done on desktops. Growth in search, however, is being driven by mobile phones and tablets. 10% of online retail dollars spent in Q3 2012 were on mobile devices, according to the latest e-commerce research from comScore. Mobile search is anticipated to increase to an even more substantial 12-13% during Q4 2012, and from there, it will only continue to climb.

What does this mean for you? Now is the time for businesses to prepare for the smartphone/tablet onrush. You will be behind the curve if you wait much longer to join the mobile marketplace. Call us to find out how you can prepare for the onslaught of mobile commerce.

06/19/2012

We just launched our Greenville office just off 385 and Woodruff Rd. Looking forward to our future expanding, as always.