The B2B Mix Agency

06/04/2026

When campaigns lack transparent processes and defined objectives, marketing can't prove its worth, and sales get stuck with leads that go nowhere fast.

Read more 👉 https://lttr.ai/Arz07

Master campaign ex*****on with pro tips, frameworks, and tools to boost results and drive marketing success for your next campaign.

06/03/2026

New on the blog 👇

Most buyer personas get built once, saved to a drive, and never opened again. We wrote one designed to avoid that fate.

It's a free, fillable buyer persona template with eight prompts that get past the job title to what actually moves a deal: what's broken in your buyer's world, the fear hiding under their objection, and the thing that turns "someday" into "now." There's a filled-in example too, so you're not staring at a blank page.

Grab it here:

Free B2B buyer persona template; how to fill it in so your personas drive real marketing and sales decisions instead of dying in a folder.

06/01/2026

Heads-up if you use AI-generated images of people in your marketing 👇

A new New York law takes effect June 9 requiring marketers to disclose AI-generated people in commercial content. It can apply even if you're not a New York business, as long as your content might reach New York residents. And a lot of the specifics are still fuzzy.

Not legal advice, just a flag: if AI-generated people show up in your ads, social, or website, it's worth a quick chat with your legal team before the 9th. See full breakdown here:

On December 11, 2025, New York Gov. Kathy Hochul signed S.8420-A/A.8887-B, a first-in-the-nation “synthetic performer” state law requiring advertisers to make...

05/28/2026

Content hubs represent a strategic approach to content organization that benefits users and search engines.

Read more 👉 https://lttr.ai/Arlm2

05/27/2026

If you're researching CRMs, HubSpot's name comes up in nearly every conversation. Your peer at the industry association uses it. Your new VP of sales mentioned it on day one. Your fractional CMO keeps gently bringing it up.

So why HubSpot? And is it actually the right call for your business?

Our new post is the answer. It walks through where HubSpot genuinely shines for established mid-market B2B, where it's the wrong tool (we name those cases too), and how to think about the choice if you're in the evaluation phase.

Read it here: https://bit.ly/4dzTtbu

05/21/2026

Content curation, done well, is one of the most underrated growth tactics in B2B marketing and sales. It builds credibility. It positions you as a useful voice in your industry. And it gives your sales reps a far better reason to reach out than "just touching base."

We've refreshed our guide for 2026, with new sections on:

How to use (and not abuse) AI tools in your curation workflow
Where to share curated content for the best results
How to track what's working

Read the full guide and grab the free tracking template →

Learn how to curate content effectively in an AI-driven world where quality matters more than ever.

05/20/2026

When there are gaps between marketing, sales, and customer success, the customer experience suffers and so does your growth.

Read more 👉 https://lttr.ai/ArVIo

05/19/2026

Building a B2B growth strategy means ensuring clarity, alignment, visibility, and consistency across all teams.

Read the full article: Why Growth Feels Harder Than It Should (and What’s Actually Causing It)
▸ https://lttr.ai/ArSSE

Unlock the secrets to an effective B2B growth strategy. Discover how to eliminate friction and achieve consistent growth.

05/12/2026

Marketing operations technology provides the essential infrastructure for collecting, analyzing, and acting on this data, turning information into real business outcomes.

Read more 👉 https://lttr.ai/ArDao

Discover how marketing operations technology streamlines your marketing, boosts ROI, and empowers data-driven decisions for business growth.