The B2B Mix Agency

10/06/2026

Manufacturing companies can't rely on generic B2B lead generation playbooks. Learn strategies for engaging buyer committees, leveraging ABM, and qualifying leads in complex industrial sales cycles.

Read the full article: Why Manufacturing B2B Lead Generation Demands a Different Playbook
▸ https://lttr.ai/AuC2a

09/11/2026

Your CRM might be telling you the truth and still not telling you enough.

The new Behind the Revenue is about how sales systems end up with accurate data and unusable answers, and what's usually underneath it.

Read it here:

Every CRM tells a story about a business. Not every CRM tells the whole story.

09/09/2026

Heading into planning season with a denied headcount request and the same goals you had before? You're in a lot of company this year.

Stacy's new post is about the second ask, the one you make after the no. Four gaps that all feel like "we need another person," the right thing to ask for in each case, and the substitutions that feel like progress but don't close the gap.
Worth a read before you write next year's request.

https://bit.ly/4ieskNZ

09/02/2026

GA4 says 340 people looked at your pricing page. HubSpot says 40. Before anyone declares the tracking broken, there are three things worth checking, and most arguments start at number three and skip the first two.

New—Behind the Revenue:

GA4 reports that 340 users viewed your pricing page last month. HubSpot shows 40 known contacts who did.

08/31/2026

Marketing's slide says MQLs are up. Sales's slide says the pipeline is flat. Somebody says, "I think our lifecycle stages are wrong," and a project is born.

Six weeks later, both slides say the same thing they said before.

Stacy's new post on why the stages usually aren't the problem, plus three questions that tell you what the actual problem is. There's a hand-off worksheet at the bottom that you can take into the room with your sales lead.

Read the post:

Understand the importance of HubSpot lifecycle stages in ensuring effective marketing and sales alignment.

08/19/2026

Sales says the leads are junk. Marketing says sales never calls.

Here's the uncomfortable part: they're usually both right. Which is exactly why that meeting keeps happening and never resolves.

Stacy's new post breaks it into the three problems that look identical from the outside and need totally different fixes, plus four questions you can run in your own pipeline meeting this week.

Explore sales and marketing alignment and the common frustrations that arise in collaboration. Discover ways to bridge the gap.

08/17/2026

Our co-founder, Alanna Jackson, was featured in Influential Women this month, and we'd like to brag on her for a minute.

The interview covers the origin story (The B2B Mix® launched on 11/11/11, on purpose), the foster care adoption, the middle school girls she mentors at church, and fifteen years of figuring out how businesses actually work.

But this is the line we keep coming back to: "The best process isn't the most sophisticated one; it's the one the client will actually use."
That's the whole job, honestly. Congratulations, Alanna.

Link in comments.

08/05/2026

New on the blog from Alanna: what marketing operations actually is, and how you'd know if you need it.

Most people don't search this term out of curiosity. They search it because something's broken and they can't name it yet.

Six signs, plus a section on when you don't need this at all.

Learn what is marketing operations and how it connects your campaigns to your CRM for effective reporting and trust.

08/04/2026

Marketing for family-owned B2B businesses is about taking the trust, relationships, and expertise you've built and sharing it with the world authentically.

Read more 👉 https://lttr.ai/AtyL5

08/03/2026

Your traffic is down. It might not be your fault.

Fewer than one in three Google searches now sends a person anywhere at all. If your numbers slid and nothing about your content changed, something underneath you moved.

Stacy's latest newsletter breaks down what happened, what you can still measure, and how to tell the difference between a content problem and a distribution one.

You’ve had this conversation already. Probably more than once.