Lauren Rose Senior Advisors

Lauren Rose Senior Advisors Lauren Rose Senior Advisors provides dynamic strategies to drive revenue for senior living communities.

Lauren Rose Senior Advisors is a consulting practice dedicated to serving senior living organizations with sales and marketing strategy for growth. Our practice can serve you by supporting sales and marketing teams, hiring and advising marketing agencies, and partnering right to drive occupancy growth.

This announcement is bittersweet for me, but it's time for a new chapter. I'll be joining The Kendal Corporation full-ti...
11/04/2025

This announcement is bittersweet for me, but it's time for a new chapter. I'll be joining The Kendal Corporation full-time, passing Lauren Rose Senior Advisors' clients over to trusted partner, Anne Moses.

Thank you all for your support over the past two years on this journey.

Best,
Morgan Lamphere

After two incredible years leading Lauren Rose Senior Advisors, it’s bittersweet to announce this transition. I founded LRSA to provide sales and marketing leadership for Life Plan Communities — helping them better serve the residents who call them home. Named after my mother, Lauren Rose, LRSA ...

I'd like to extend my congratulations to the team at Legacy at Midtown Park on their recent successes! Click the link be...
10/09/2025

I'd like to extend my congratulations to the team at Legacy at Midtown Park on their recent successes! Click the link below to read more about our work with them and join us in congratulating Morgan Lamphere, Anne Moses, and the rest of the team!

We’d like to extend our congratulations to the team at Legacy Midtown Park for the recent refinancing through leading financing through full-service investment firm, HJ Sims, to provide a stable, fixed-rate debt service. Recently, with the sales and marketing leadership of Lauren Rose Senior Advis...

During our time working with Harbor’s Edge Senior Living Community, a premier senior living community in Norfolk, VA, Mo...
09/23/2025

During our time working with Harbor’s Edge Senior Living Community, a premier senior living community in Norfolk, VA, Morgan Lamphere collaborated with outside organizations, Strategy Shop and 99 Natives to create a series of videos with the goal of updating the brand positioning of the community.

Learn more about this project and everyone involved at the link below!

During our time working with Harbor’s Edge , a premier senior living community in Norfolk, VA, we collaborated with outside organizations Strategy Shop and 99 Natives to create a series of videos with the goal of updating the brand positioning of the community.  When we began wo

Massive thanks to Pam Steitz of PLS Market Analysis for partnering with us on our new Market Demand Study and collaborat...
09/10/2025

Massive thanks to Pam Steitz of PLS Market Analysis for partnering with us on our new Market Demand Study and collaborating with Morgan Lamphere on this article explaining our new service.

Learn why the Market Demand Study is a crucial first step in addressing occupancy struggles and planning for change:

These are challenging times in senior living. Recent building in some markets have left them close to saturation, especially in assisted living and memory care. Other markets are seeing the expansion of active adult communities and home based care chipping away at their prospects. Yet most markets a

Welcome to our final post in our Social Media for Senior Living Communities series! For this last one, we're stepping ou...
08/28/2025

Welcome to our final post in our Social Media for Senior Living Communities series! For this last one, we're stepping outside of Meta to address YouTube.

Morgan Lamphere worked in collaboration with reCreative + Co. on this post.

For our final article on how senior living communities can best utilize social media, we’re partnering with reCreative + Co. , a creative marketing and design studio that has worked with senior living communities on digital marketing strategies for over a decade.  After talking about Fa

Our next blog in our Social Media for Senior Living Communities is here! This time, Morgan Lamphere is talking about why...
08/22/2025

Our next blog in our Social Media for Senior Living Communities is here! This time, Morgan Lamphere is talking about why educational content is important and how to find out what information your audience wants to know.

Finally, our last tip for optimizing social media for your senior living community is not to let educational content fall to the wayside. Social media should reflect more than lifestyle. It should position your community as a trusted senior living resource .  Consider posting content like

Our next tip for senior living communities looking to grow their audience on social media is to share resident stories a...
08/12/2025

Our next tip for senior living communities looking to grow their audience on social media is to share resident stories and testimonials.
Check out our recent post, linked below, to learn why these voices are important and resonate with your target audience so much.

Our next tip on how to make social media work for your senior living community is to meet with your current residents to grow your audience. Listening to stories and testimonials from your residents and inviting them to share their stories on social media will reinforce why they decided to move to y

Our next tip from Morgan Lamphere for senior living communities to keep users engaged on social media is to tell a story...
07/31/2025

Our next tip from Morgan Lamphere for senior living communities to keep users engaged on social media is to tell a story. It may seem like an obvious tip, but curating stories on social media that answer questions that are important to your prospective residents.

Read more to learn how telling a story through social media can help your community:

Next up in our series of tips for how to create a social media strategy that will yield results for your senior living community is using social media to tell a story. Your feed should tell a story that answers this question: What is it like to live here? Here are some tips on how to do this:

Up first on our Social Media for Senior Living series, we're starting with audience. Who should you be speaking to when ...
07/17/2025

Up first on our Social Media for Senior Living series, we're starting with audience. Who should you be speaking to when you craft your posts?

Even if only current residents are engaging with you online, don't forget about all the prospective residents who might be checking out your page.

Read more at the link below and stay tuned for more tips to help your senior living community thrive on social media!

In today’s digital world, your senior living community’s social media presence isn’t just a communication tool, it’s a powerful window into daily life. While your current audience likely includes residents, their families, and team members, the goal of your social media strategy should be to...

This just in: A realtor's perspective for senior living sales teams. Thank you to Leigh Roach for working on this blog w...
06/23/2025

This just in: A realtor's perspective for senior living sales teams.

Thank you to Leigh Roach for working on this blog with Morgan Lamphere & the team and sharing your perspective. Check out the blog below for tips on how to guide your customers through this conversation.

A Perspective for Senior Living Sales Teams There’s no shortage of opinions out there. Rates are up. Inventory is tight. Prices are holding… or maybe slipping? It’s a mixed bag. And yet, you keep hearing: “Now is a great time to sell!” But is it really? The real answer is: It depends. And ...

We're happy to introduce Leigh Roach as the newest member of the Lauren Rose Senior Advisors team! Leigh joins us as Sal...
06/09/2025

We're happy to introduce Leigh Roach as the newest member of the Lauren Rose Senior Advisors team!

Leigh joins us as Sales Leader, supporting the team at Harbor’s Edge Senior Living Community. We are so pleased to be working with such an expert in the realty field. To learn more about Leigh and her work with us, check out our most recent blog post, linked below.

Lauren Rose Senior Advisors is happy to announce our newest team member, Leigh Roach! Leigh will be joining the LRSA team as Sales Leader, supporting the team at Harbor’s Edge Senior Living Community in Norfolk, VA.  Leigh has been working in senior living since 2001 and has been involved

As we move into the summer season, now is a great time to revisit your lead intake strategy. Making sure your intake str...
05/27/2025

As we move into the summer season, now is a great time to revisit your lead intake strategy. Making sure your intake strategy is the best it can be will help your team convert leads efficiently and effectively.

Check out our most recent blog to learn more about how to optimize your approach to lead management!

As we move into the summer season, now is a great time to revisit your lead intake strategy. Optimizing your approach to lead management can significantly impact your conversion rates. Making sure your intake strategy is the best it can be will help your team convert leads efficiently and effectivel

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