John W. Hartman Center for Sales, Advertising & Marketing History

12/20/2021

Happy holidays! Here's a blog post about an interesting new collection we recently acquired.

Post contributed by Rick Collier, Technical Services Archivist for the John W. Hartman Center for Sales, Advertising & Marketing History. For many towns and cities in 20th century America, the holiday season officially began just after Thanksgiving, which was established as a fixed national holiday....

08/19/2021

In honor of we are pleased to announce our new collection of digitized Pan American World Airways ads found on the Duke University Libraries digital repository, as well as in DPLA's new portal "Cleared for Takeoff," a partnership with UMiami, Duke and HistoryMiami. Read more about it!

Post contributed by Leah Tams, Pan Am CLIR Grant Intern. For National Aviation Day, the Hartman Center for Sales, Advertising & Marketing History is excited to announce the launch of the Pan American World Airways Advertisements Digital Collection, which was supported with a Digitizing Hidden Collec...

05/06/2021

The Conference of Historical Analysis and Research in Marketing (CHARM) has unveiled the registration site and schedule for their 2021 virtual conference, June 4-6. It is free and open to all who are interested! Please join this group of scholars in enjoying the presentations on various topics related to marketing history. In 2023 the conference will be held in person at Duke University, hosted by the Hartman Center. We hope to see you online this year and in person in 2023!

Under the prevailing circumstances we will be delivering an “abbreviated” CHARM this year with all papers delivered online. As far as possible we have tried to devise a schedule to allo…

06/04/2020

Isis Dallis, the author of this article and president of Bukwild, a brand experience company, was once a student assistant who worked for Hartman Center during her undergraduate years at Duke, many years ago. She wowed us then with her hard work and interest in our collections. We are pleased to see how her career and expertise has progressed, and to see her take a stand for how the advertising and media industries can combat racism.

An African American leader in the media industry pens an open letter to the industry on the power of images and stories.

04/17/2020

On this day in 1964, the Ford Motor Company launched the Mustang for the paltry sum of $2368! This photo is from one of the first advertisements promoting the new car. See the original and hundreds more in our Ford advertisements digital collection: https://repository.duke.edu/dc/jwtfordmotorads

02/12/2020

Working@Duke has highlighted the Rubenstein Library!

Department: David M. Rubenstein Rare Book & Manuscript LibraryNumber of employees: 43 History: In 1892, a group of students and faculty members formed the Trinity College Historical Society, to study and preserve the history of North Carolina and the South. The materials they collected were transfer...

12/09/2019

We are happy to announce a fabulous new collection at the Hartman Center, the Consumer Reports Archives!

The David M. Rubenstein Rare Book & Manuscript Library at Duke University has acquired the archives of Consumer Reports (CR), the nonprofit consumer organization committed to creating a fair, safe and transparent marketplace for all.

04/24/2019

We are looking for a graduate student intern to work with us next year on a grant funded digitization project! Could it be you?

Under the supervision of the Reference Archivist of the Hartman Center for Sales, Advertising & Marketing History, this position will provide support for the CLIR grant awarded to the Hartman Center for digitization of a selection of Pan American World Airways print advertisements found in Hartman C...

03/08/2019

Happy International Women's Day!

12/04/2018

Applications for Duke University's Hartman Center for Sales, Advertising & Marketing History research travel grants and fellowships are now being accepted for the 2019-20 cycle. Deadline is January 31, 2019. https://library.duke.edu/rubenstein/hartman/travel-grants

11/21/2018

Safe travels over Thanksgiving weekend to one and all!

Over 7,000 U.S. and Canadian advertisements covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between...