E4marketing

12/18/2022

MFD 6E is a complete resource guide with how-to tips for creating and executing highly effective marketing for any size brand, in any industry. And even better?

Its 28% off on Amazon right now. Treat yourself with knowledge this holiday season!

11/21/2022

Just a brief shout out that my new version of Marketing for Dummies is currently discounted for the holidays on Amazon. As knowledge is the best gift you can give or receive, it might be worth considering for the marketers and entrepreneurs in your world. Here's a brief overview below.

08/23/2020

So small business owners? What do you believe you need most to COMEBACK FROM COVID?

08/23/2020

Fellow small business owners...its fair to assume we've all had a setback with COVID. But let's look forward.

What do you need to COMEBACK to where you were and then some?

07/27/2020

Small business friends...with all the disruption to business as usual we've experienced, what do you need most for a successful Covid Comeback? Welcome your feedback for a new article I'm writing and for future business ideas.

Help preparing messaging and content for social and email campaigns about your business during and post COVID?

Strategic advice for come back promotions and how to reinvent your business?

Tools you can use to get loyal customers back purchasing, and attract new, qualified customers?

Please let me know your priority order for the above, and if you are able not just willing to pay for these services given COVID's impact on business.

Thank you in advance!

12/15/2019

The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make y...

11/20/2019

The critical role of marketing influencers on driving sales and loyalty for brands in both the B2B and B2C space is nothing new. We marketers have been “influencing the influencers” for decades. But the game has changed and continues to do so at a rapid pace.

07/30/2019

A Brand's Purpose is Much More than CSR. It needs to be even higher. Here's some insights on how you can turn purpose into engaged, loyal customers.

When we act like consumers and contemplate a higher brand purpose, we most often think about the importance of corporate social responsibility, and look for postings about how the brand supports the environment, employee rights, community causes, and the like.

11/26/2018

Often, the most talented athletes kill all records and expectations in their sport. During training. But when it comes to delivering during a high-pressure, high-stakes competition, they go cold. When marketing's not working, the story's often the same.

10/09/2018

10/08/2018

16th year at DMA talking about Psychology Based Marketing. Behavior marketing is going mainstream. Take some time to read Chapter 2 of Marketing for Dummies if you have it and learn some critical basics of the psychology of choice. Game changing for any brand!