Your Marketing Co

Your Marketing Co Great Idea... Let's Get Started! www.yourmarketing.co And we give a damn!

A full-service strategic planning, branding, and firm serving that are not content with the status quo. Since 2008, YMC has helped dozens of credit unions grow their potential through strategy, ex*****on, and accountability.

Some teammates make the work better. Some make the team better. Kellie does both 💙As one of our Marketing Strategists, K...
09/19/2026

Some teammates make the work better. Some make the team better. Kellie does both 💙

As one of our Marketing Strategists, Kellie works side by side with our credit union clients, and they'll tell you what we already know: to know her is to love her. She's kind, brilliant, endlessly creative, and so easy to talk to that client calls feel like catching up with a friend.

Happy 3-year anniversary, Kellie! Here's to many more 🥂

Icarus didn't fall because he dreamed big. He fell because he stopped listening.For credit union leaders, the Icarus Syn...
09/17/2026

Icarus didn't fall because he dreamed big. He fell because he stopped listening.

For credit union leaders, the Icarus Syndrome is rarely reckless ambition. It's usually quieter than that: trusting what's always worked, putting off hard decisions, or drifting away from the members you serve.

The leaders who avoid the fall are those who commit to staying curious—about technology, member behavior, and the competitive landscape. For them, learning is ongoing, not a once-a-year retreat.

Our president and founder, Bo McDonald, breaks down the warning signs and how to stay grounded while still leading boldly. Read the full blog in the comments 👇

Grab your coffee ☕ your Sunday Social Scoop is here!Stay in the loop with YMC's latest roundup of social media updates, ...
09/13/2026

Grab your coffee ☕ your Sunday Social Scoop is here!

Stay in the loop with YMC's latest roundup of social media updates, platform news, and what it all means for your credit union.

Swipe through and see what's new!

Have you ever asked ChatGPT about your own credit union? 👀More and more members are asking AI where to bank, where to ge...
09/12/2026

Have you ever asked ChatGPT about your own credit union? 👀

More and more members are asking AI where to bank, where to get a loan, and whether their money is safe. And those answers are shaping decisions before anyone ever visits your website.

Here's a 15-minute test to see what AI is saying about you. Swipe through, try it yourself, and bring those screenshots to your next leadership meeting.

Your credit union does So Much Good. Let's make sure the machines know it 💛

⭐ Your Marketing Company is hiring a Strategy Lead⭐➡️ Apply Here: https://yourmarketing.co/join-ymcYou already know the ...
09/08/2026

⭐ Your Marketing Company is hiring a Strategy Lead⭐

➡️ Apply Here: https://yourmarketing.co/join-ymc

You already know the client better than anyone in the building. You know why the last campaign underperformed. You know what the CEO is actually worried about. You've watched direction get set by someone who has never sat in that client's boardroom. And then you carried the message anyway.

We're hiring for the version of that job where you make the call.

🧠 What's different here
You'd own eight to ten credit unions. Not twenty. Eight to ten, deeply, with room to actually think about them.

You set the strategy. Not a strategy team, not a director who parachutes in for the business review. You build the roadmap, you present it, you defend it, and you stay with the work until it ships and performs.

You'd have the relationship past the marketing contact. CEO, lending, branch leadership. When we say own the account, we mean the whole thing. And you'd have permission to push back. Telling a client the thing they asked for isn't the thing they need is part of the job here, not a risk you take on your own.

👍 The honest part
You're responsible for the work getting done, not just decided. Some weeks strategy and ex*****on will both want you at the same time. We'd rather say that up front than have you find out in month three.

🗣️ The Details
Remote, based in South Carolina. We work with about 30 credit unions. Travel to see clients in person a few times a year, because relationships have a ceiling over Zoom. 3+ years in an agency. Organized enough that things don't fall through, opinionated enough that you're not waiting to be told what matters.

If you've been the smartest person on the account without the title to match, let's talk.

If indirect auto lending is your primary growth strategy, it's time for an honest conversation. Ask yourself: Is this a ...
09/03/2026

If indirect auto lending is your primary growth strategy, it's time for an honest conversation.

Ask yourself: Is this a business model or a coping mechanism? Because like all addictions, it might feel good now — but the real health, growth, and impact comes after the detox.

Withdrawals are temporary. Loyal members are forever.

Strategy is not predicting a knowable future. Strategy is deciding how you'll act in an unknowable one. Nobody knows whe...
09/01/2026

Strategy is not predicting a knowable future. Strategy is deciding how you'll act in an unknowable one.

Nobody knows where rates land in 18 months, which fintech becomes the next real competitor, or how AI reshapes financial services. Prepare for all of it. Just don't confuse preparation with paralysis — the job of leadership isn't to eliminate uncertainty before deciding. It's to decide what matters enough to act on anyway.

So how do you tell the difference between the things worth planning for and the things worth acting on?

Stay in the loop with YMC's Social Scoop! 🍨This round: LinkedIn's crackdown on "AI slop," a change to what YouTube count...
08/28/2026

Stay in the loop with YMC's Social Scoop! 🍨

This round: LinkedIn's crackdown on "AI slop," a change to what YouTube counts as a view, and a few new tools that make your life easier.

Swipe through and see what's new!

Age 6.That's how young a child can be to get their own debit card, allowance and savings goals through Cash App's expand...
08/25/2026

Age 6.

That's how young a child can be to get their own debit card, allowance and savings goals through Cash App's expanded family offering.

On the surface, it's a kids' debit card. Strategically, it's a customer acquisition pipeline that starts in the first grade.

Credit unions have spent years asking how we attract younger members. The better question might be: how early do we need to become relevant?

We broke down what Cash App understands about families — and three moves credit unions can make right now.

How often have you written a check for marketing and expected results to magically appear? A table at a local event, a C...
08/20/2026

How often have you written a check for marketing and expected results to magically appear? A table at a local event, a Chamber of Commerce membership—the list goes on.

And when nothing happens, you decide the event "wasn't worth it."

But was it really the event? Or was it the effort you put in?

Bo watched two brands answer these questions at a music festival last spring. One handed him a box. The other made him ride a giant mechanical pickle. Find out which earned his business, link in the comments below!

Address

404 S 5th Street
Easley, SC
29640

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+18649089291

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