09/20/2021
Yandex.Zen is a recommendation platform based on user interests. All materials are selected individually, depending on the user's search history.
It is a promising brand promotion platform that offers tremendous opportunities, including high traffic, good engagement rates, various ad formats.
More than 50 million people visit the service every month, so this is an excellent platform for a business that wants to promote itself to a Russian-speaking audience. What steps need to be taken in order to promote a business blog in Zen:
1. Choose a topic. Better to pick one topic. If you are an expert in different topics, then it would be better to create a separate channel for each of them.
2. Create and share unique content. On Zen, you can post articles and video content. The podcasting genre is especially popular today.
3. Don't forget about the content design. The catchy headline and cover of the article will determine whether a person wants to click and read the material in more detail.
4. Analyze channel statistics. The "Karma" indicator plays an important role. It consists of a number of parameters: content originality, its quality, reader engagement, post frequency, and impact. For each parameter, you can get up to 20 points. High «Karma» scores mean that you will receive free bonus impressions of your content. The threshold for additional impressions is 70 points.
5. You might consider paid promotion. The minimum amount for replenishing an advertising account is 75 thousand rubles. After depositing funds, publications will begin to be recommended to users, and money will be charged either for readings or for impressions.
It will take time to make your Zen channel popular. Remember to post new content regularly, experiment with different formats, collaborate with other blogs, and run targeted ads.
Good luck!🍀