Clever marketing

Clever marketing Full-service marketing agency
Integrated promotion of business with a guarantee of sales growth

MA Clever Marketing was established in 2009 and has solid experience with promotion of different goods and services. We know how to introduce your product into the Russian market and are familiar with all details and nuances of the Russian advertising industry. Our team consists of efficient and creative-thinking professionals, aimed at engaging with our target consumers in cooperation with our cl

ients goals and specifications. We create and implement individual digital strategies that aids in the realization of your business goals. Our agency will help you with both online and offline effective promotion.

How to scale your business in Russia: working methodsAs the largest country in the world, Russia offers immense business...
10/20/2021

How to scale your business in Russia: working methods

As the largest country in the world, Russia offers immense business opportunities for willing investors. The Russian Federation spans 10 time zones and has approximately 142 million people, giving it the ninth largest population in the world.
Scaling a business is not the same as growing a business. Scaling your business means you're able to handle an increase in sales, work, or output in a cost-effective, reasonable manner.

Learn how to scale your organization with these free methods:

1. Identify milestones
2. Focus on risk reducers
3. Increase bookings
4. Find your ideal customer
5. Optimize for the buyer
6. Don't hire salespeople too early

What goods do Russians prefer to buy on the Internet?"Yandex.Market" and GfK Company polled online store visitors and fo...
10/18/2021

What goods do Russians prefer to buy on the Internet?

"Yandex.Market" and GfK Company polled online store visitors and found out how does the retail online trading work in Russia

In Russia, most people order small household appliances, clothing and footwear, mobile phones and tablets, people order abroad such goods as - clothing and footwear, children's products, mobile phones and tablets, cosmetics and perfumes. In Chinese stores people buy mobile devices, in English stores of other countries - cosmetics.

Against growth of foreign stores popularity, the number of customers who received poor quality goods from abroad has increased - from 12% to 21% of all people who made purchases abroad.

As part of the study, there were interviewed 2414 Russian users of online stores in age from 20 to 55 years old living in cities with a population of over 100 thousand people.

Facebook is an important marketing tool for small businesses. Here are some tips to make better use of the world's most ...
10/15/2021

Facebook is an important marketing tool for small businesses. Here are some tips to make better use of the world's most popular social media platform.

• As one of the most visited websites in the world, Facebook is a very important tool for small business owners who want to engage their customers and attract new ones.
• The core of proper Facebook utilization involves curating and creating content that appeals to your audience.
• Facebook offers multiple tools for promotion, and you should consider using all of them to maximize your reach.
• This post is for small business owners who are interested utilizing Facebook to grow their business.

Every small business should be on social media, especially Facebook. From its powerful advertisement options to Facebook groups, Facebook has many tools small businesses can and should use. A solid Facebook presence helps you engage potential customers and grow your business.

With so many ways to promote your business on Facebook, it can be difficult to know where to start. Here are six easy steps to make Facebook work for you.

- Create a business page.
- Post regularly on your page.
- Engage your followers.
- Leverage friends of fans.
- Try Facebook ads.
- Write amazing content for your Facebook audience.

Learning how to get freelance clients on a regular basis can be tough.As a freelancer, you’re kind of in it on your own....
10/11/2021

Learning how to get freelance clients on a regular basis can be tough.

As a freelancer, you’re kind of in it on your own. Yes, you have wonderful community support from organizations online and local freelance groups, but much of your success in learning how to get freelance clients is determined by your own efforts.

Here’s how to get freelance clients right now:

The following examples are fairly simple, affordable ways to promote your freelance business and get freelance clients. You don’t have to use all of these when promoting yourself, just the ones that fit your needs. Choose a few to start with and find the mix that works best for your business.

- Leverage freelance job boards to find new clients
- Utilize social media to get freelance clients
- Get freelance clients through networking
- Use email marketing to get freelance clients
- Get listed and encourage reviews
- Create content to get freelance clients
- Continually improve & practice your pitch

Master all this and you’ll be setting yourself up for successful freelancing for years to come. Good luck!

How to Use Video Content to Promote: TipsThere’s no better time than now to figure out how to promote your video on YouT...
10/06/2021

How to Use Video Content to Promote: Tips

There’s no better time than now to figure out how to promote your video on YouTube channel.👍

For starters, YouTube is the second most-visited site on the web, and in a day and age where we’re spending up to six hours per day consuming video, the writing is on the wall.☺️

If you want to stand out on YouTube, you need to take advantage of as many promotional tactics as possible.😌

6 Proven tips to promote your YouTube Channel👌

1. Write engaging, must-see titles
2. Optimize your videos for visibility
3. Figure out what your audience wants
4. Engage with the YouTube community
5. Customize your thumbnails
6. Cross-promote your own videos on YouTube

YouTube bloggers are people who posts regular videos on social media about themselves or their lives. There are thousand...
10/05/2021

YouTube bloggers are people who posts regular videos on social media about themselves or their lives. There are thousands of amazing bloggers that you should be aware of in 2021.😌

Video is the king of content, these creators know exactly what they’re doing when it comes to video content creation. Each video is a reflection of these YouTube bloggers, and their blogs are their careers, so they are all quality productions! How to choose a YouTube blogger for collaboration?🍀

Not all blogs are equally useful. And it’s not even about style and the type of content delivery (i.e. educational, entertainment video, how-to’s, tips & tricks, etc.). It is important for a business to find a partner that has an audience that is ready to receive your brand’s information and respond to it.😀

In content marketing, there are no cookie-cutter recipes for successful YouTube cooperation and promotion. Determine what will be most successful in elevating your brand. Thanks to the systems of analytics and data provided by the dealers, advertisers can accurately predict the “exhaust” from the advertising campaign. As a rule, the traffic forecasts from YouTube’s bloggers are over-fulfilled.☺️

Additionally, over time, transitions from the posted videos do not disappear. The channel has new subscribers, the video gains more views and the effect is maintained for a very long time. That is why brands are working with bloggers more and more each day. 😌

World Smile Day is the perfect day to make others smile while also ensuring you have a smile on your face as well. There...
10/01/2021

World Smile Day is the perfect day to make others smile while also ensuring you have a smile on your face as well. There are a lot of events that go on around the globe on World Smile Day, all of which have been designed to make people feel happier and to share great moments with others.😊

We see associations, organizations, people, and schools get involved, with many different activities going on that can make a person smile. This includes sending lovely messages to people and giving food to those who need it.😌

Whatever you do decide to do on World Smile Day, there is one important ingredient: a smile!😀

According to a study conducted by the Common Sense Advisory Board titled “Can’t Read, Won’t Buy,” conversions were negat...
09/29/2021

According to a study conducted by the Common Sense Advisory Board titled “Can’t Read, Won’t Buy,” conversions were negatively impacted by English landing pages.

📊The report asked over 3,000 respondents from 10 different non-English countries a series of questions about their online shopping preferences. The goal of the research was to establish whether or not sales will increase by localizing websites for foreign based consumers. Here are a few of the key findings:

👉87% of consumers who can’t read English don’t buy products or services at English-language websites
👉55% of users only make purchases from websites in their first language. When including respondents with limited English, the preference to make purchases in their native languages increases to more than 80%.
👉60% rarely or never buy at English-language sites.
👉Global brands can be the exception to the rule depending on the reputation of the product worldwide.

Users set relatively reasonable expectations for cross-boarder and international online sales. Depending on the success and notoriety of the brand, English language can be maintained but the users native language certainly encourages conversions.

An English landing page can also be enticing because it alludes to a high quality western product or service being provided. Converting Russian online shoppers is certainly still possible with English landing pages but more successful with Russian.

Google is a multinational corporation from the United States. It is known for creating and running one of the largest se...
09/27/2021

Google is a multinational corporation from the United States. It is known for creating and running one of the largest search engines on the World Wide Web.

Every day more than a billion people use it. Google has been celebrating its birthday on 27th of September every year. MA Clever Marketing sincerely congratulates such a cool, creative and super successful company!

We’d introduce to you some interesting facts about Google:
🌿Instead of lawn mowers, the grass around the Google office is "trimmed" by goats.
🐶Yoshkas-kafe is special café for guests with dogs is situated in Google.
🚗There is a "gas station" for eco-cars on the territory of the company, where Google employees can charge their cars.

One more time our congratulations to great searcher ever!

Each country has its own definition of small business. In Russia, a small business is a company whose permanent staff do...
09/22/2021

Each country has its own definition of small business. In Russia, a small business is a company whose permanent staff does not exceed 100 employees.

Small firms make a huge contribution to the country's economy. According to recent studies, more than 50% of Russians are employed in small businesses.
Entrepreneurs in Russia face many challenges, but they also have advantages.

It is difficult for them to develop at the first stage due to the high competition in the market, but the government helps them by offering state benefits.
Unfortunately, many businesses close in the first months after opening. The point is the lack of finances, personnel, ideas for development. The key to the success of a small business lies in constant progress, a close-knit and friendly team, following the latest trends in promotion.

👉Contact CLEVER marketing agency - we know all the features of the Russian market and consumers, so we will be happy to help you develop your small business!

Yandex.Zen is a recommendation platform based on user interests. All materials are selected individually, depending on t...
09/20/2021

Yandex.Zen is a recommendation platform based on user interests. All materials are selected individually, depending on the user's search history.

It is a promising brand promotion platform that offers tremendous opportunities, including high traffic, good engagement rates, various ad formats.

More than 50 million people visit the service every month, so this is an excellent platform for a business that wants to promote itself to a Russian-speaking audience. What steps need to be taken in order to promote a business blog in Zen:

1. Choose a topic. Better to pick one topic. If you are an expert in different topics, then it would be better to create a separate channel for each of them.
2. Create and share unique content. On Zen, you can post articles and video content. The podcasting genre is especially popular today.
3. Don't forget about the content design. The catchy headline and cover of the article will determine whether a person wants to click and read the material in more detail.
4. Analyze channel statistics. The "Karma" indicator plays an important role. It consists of a number of parameters: content originality, its quality, reader engagement, post frequency, and impact. For each parameter, you can get up to 20 points. High «Karma» scores mean that you will receive free bonus impressions of your content. The threshold for additional impressions is 70 points.
5. You might consider paid promotion. The minimum amount for replenishing an advertising account is 75 thousand rubles. After depositing funds, publications will begin to be recommended to users, and money will be charged either for readings or for impressions.

It will take time to make your Zen channel popular. Remember to post new content regularly, experiment with different formats, collaborate with other blogs, and run targeted ads.

Good luck!🍀

Is it possible to open your own business from scratch in Russia without the experience of promotion in this country? Is ...
09/15/2021

Is it possible to open your own business from scratch in Russia without the experience of promotion in this country? Is it possible to achieve success in the Russian market and what is needed for this? Where to begin?

Today we will offer you steps that will help you launch a company in Russia and make it successful.

📌Think over a business idea. Give an answer to the question - what exactly do you want to do?
📌The next step is to draw up an action plan. Determine the size of the start-up capital, the amount for promotion, renting an office, hiring employees.
📌 Analyze your direct competitors. Find out from other foreign companies how they entered the Russian market and what steps they took. Become partners.
📌Register your business. The choice of an LLC or an individual entrepreneur depends on your activity.
📌Find out all about your target audience. Average age, gender, social status, sphere of work, interests etc.
📌Once you start your business, start promoting it. This is why we first have to characterize our client in order to know exactly which platforms to place ads on.

👉Сlever Marketing Agency will help you promote your business in Russia. We know about all the peculiarities of the Russian market and consumers. Contact us! Together we will achieve success!

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Telephone

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