05/30/2024
A few weeks ago, a new client contacted me to resolve a few technical issues involving their website and Google Ads account. In the course of doing so, I uncovered and fixed another problem involving their email system. If your business email ([email protected]) typically ends up in your customers' spam folders, you might want to learn more about this.
First, your domain name should have valid MX, SPF, DKIM, and DMARC DNS records. Without getting too technical, they stop spammers from impersonating you and can help your legitimate emails get through to customers. To check if your domain has these records, go to https://mxtoolbox.com/SuperTool.aspx , enter your domain, and select each record type above from the dropdown. At a minimum, you should have valid MX, SPF, and DKIM records.
Second, you should consider the sending reputation of your email provider. Historically, shared web hosting providers such as GoDaddy or Hostgator have run their own email systems, putting both legitimate and illegitimate customers on the same server. Over time, large email providers (Google, Microsoft, etc.) have recognized the potential for abuse from these hosts and often send their email directly to spam. To get around this, I recommend migrating to a large provider such as Google Workspace (Business Gmail) or Microsoft 365 (Business Outlook).
If your domain has valid DNS records, uses a major email provider, and hasn't been blacklisted in the past for sending spam, your chances of reaching your customers' inboxes becomes much higher.
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