Zeller Creative Group

Zeller Creative Group strategic thinking inside every great design IDEATION THROUGH EXECUTION
Even a large client’s marketing efforts are driven by smaller internal groups.

Our approach is to work directly with these teams to create results-oriented marketing and design solutions. Zeller eliminates the four-deep staffing that slows down projects and fattens invoices—and it’s also more fun this way! We have worked on regional, national and international consumer brands in a variety of industries. Our expertise spans healthcare, insurance and financial services, home i

mprovement and security, as well as real estate, banking and retail organizations. On the B2B side, we help develop marketing for associations, trade groups, highly complex/high value products and service providers.

Case Study: AAD — Expanding Access to Diverse Clinical ImageryZeller Creative Group orchestrated a comprehensive campaig...
08/19/2025

Case Study: AAD — Expanding Access to Diverse Clinical Imagery
Zeller Creative Group orchestrated a comprehensive campaign for the American Academy of Dermatology's (AAD) Clinical Image Collection, a member-exclusive resource addressing the critical need for dermatologic images representing diverse skin tones. Their multifaceted approach, encompassing digital marketing, visual merchandising, and event promotion, successfully raised awareness and engagement. To encourage contributions, Zeller developed targeted videos and a tutorial, further supported by a testimonial video and social media assets.
https://zellercreativegroup.com/case-studies/aad-clinical-image-collection/

When Kossof Beauty, LLC acquired The Solano Professional Hair Dryer in 2023, they turned to Zeller Creative Group to hel...
07/15/2025

When Kossof Beauty, LLC acquired The Solano Professional Hair Dryer in 2023, they turned to Zeller Creative Group to help reinvent this brand that’s been around since the early 1970s. To align the visual identity of the product with its legacy of Italian craftsmanship and modern performance, Zeller created bold, elegant packaging that reinforces salon trust while standing out on shelves and online. With a design strategy rooted in simplicity, heritage cues, and performance cues, Zeller helped reposition Solano as both an elite professional tool and a premium choice for discerning home users. https://zellercreativegroup.com/case-studies/

Zeller Creative Group transformed complex research into accessible, user-friendly formats for The American Academy of Pe...
06/13/2025

Zeller Creative Group transformed complex research into accessible, user-friendly formats for The American Academy of Pediatrics (AAP) and developed a visually engaging infographic, a concise eight-page brochure, and digital assets for broad dissemination. https://zellercreativegroup.com/case-studies/

Case Study: Sevan Lego PromotionChallengeSevan Multi-Site Solutions specializes in program management for retail and qui...
05/08/2025

Case Study: Sevan Lego Promotion
Challenge
Sevan Multi-Site Solutions specializes in program management for retail and quick-service restaurant clients, overseeing multiple site locations, including rebrands, refreshes, and remodels. They approached us with a request to create a distinctive promotional item that would showcase Sevan’s capabilities. The final product was intended to engage warm prospects and serve as a conversation starter at trade shows.
Solution
Inspired by a childhood favorite, we designed a custom Lego set to represent Sevan as the "Missing Piece" to any project. The set was modeled after a coffee shop and was delivered with a few pieces intentionally left out. The call to action encouraged recipients to contact Sevan—once they did, the missing pieces were sent to complete the set. This creative approach reinforced Sevan’s role as the essential piece for any project. The feedback has been overwhelmingly positive, with both the client and their prospects appreciating the innovative and memorable marketing tactic. https://zellercreativegroup.com/case-studies/

Public Action to Deliver Shelter (PADS) of Elgin partnered with Zeller Creative Group to develop a new brand identity. T...
03/17/2025

Public Action to Deliver Shelter (PADS) of Elgin partnered with Zeller Creative Group to develop a new brand identity. The new logo illustrates a home, helping hands, and a key—symbolizing PADS’ core mission of guiding clients toward permanent housing. The restructured website, now more intuitive and impactful, effectively tells their mission and streamlines user experience by featuring clear navigation, bold colors, and engaging photography. Visitors can quickly find the two primary calls to action: Get Help and Make a Donation.
https://zellercreativegroup.com/case-studies/pads-of-elgin/

Zeller Creative Group’s rebranding of The Village of West Dundee includes a logo with a retro feel balanced by modern ap...
01/28/2025

Zeller Creative Group’s rebranding of The Village of West Dundee includes a logo with a retro feel balanced by modern appeal. Inspired by the Village's rich heritage it blends nostalgic charm with a forward-thinking approach. A muted, earthy color palette was crafted to evoke a vintage vibe giving the Village newsletter and street banners a sleek design.

https://zellercreativegroup.com/case-studies/west-dundee-rebrand/

Warmest wishes for a joyful holiday season! We truly appreciate your partnership and support throughout the year. Here’s...
12/05/2024

Warmest wishes for a joyful holiday season! We truly appreciate your partnership and support throughout the year. Here’s to a prosperous new year filled with new opportunities and continued success.

Happy Holidays!
Zeller Creative Group

Case Study: Renew at Western BrandingWestern Racquet & Fitness is a well-established racket and fitness center in Green ...
11/07/2024

Case Study: Renew at Western Branding
Western Racquet & Fitness is a well-established racket and fitness center in Green Bay, WI. They turned to Zeller Creative Group to generate a name, brand and promote their new Wellness and Recovery center.
"Renew by Western" with the tagline "Refresh. Revive. Restore." was created to communicate the benefits received when using these services to anyone contending with pain and illness wishing to feel better. Clever copy was crafted for direct mail, emails and signage. Their open house was a success and Renew by Western is—and continues to be—busier than anticipated.

https://zellercreativegroup.com/case-studies/renew-western/

10/08/2024

Case Study: IGFOA 2024 Conference Branding

Each year, The Illinois Government Finance Officers Association (IGFOA) brings together its members and partners for an enriching conference to connect, learn, and plan for the future. ZCG helped create a logo fully capturing the spirit of their theme, while embodying their commitment to innovation and strategic vision. In addition, a conference program and print materials were designed to align seamlessly with the branding, maintaining a polished and professional look.

https://zellercreativegroup.com/case-studies/igfoa-conference-branding/

09/03/2024

Case Study: Empower Rebrand

Empower offers customized services to support patients’ and their caregivers. They came to Zeller Creative Group to refresh their outdated brand, looking for something contemporary that could be applied to new business units and appeal to all ages, with 55+ as key focus.

ZCG arrived with a bold mark that uses simple typography and strong vibrant colors. Zeller developed secondary sub-brand logos for each of the business units and applied the new look to all Empower’s print and digital marketing materials.

https://zellercreativegroup.com/case-studies/empower-rebrand/

Case Study: Sevan 3D Viewer PromotionTo help communicate Sevan’s expert capabilities, Zeller Creative Group designed and...
08/06/2024

Case Study: Sevan 3D Viewer Promotion

To help communicate Sevan’s expert capabilities, Zeller Creative Group designed and produced a branded 3D viewer with a slide reel illustrating Sevan's approach to multi-site design and construction. The completed 3D viewer and reel were packaged in a box featuring additional messaging and an informational brochure, increasing their brand awareness with a nostalgic, memorable touch.

https://zellercreativegroup.com/case-studies/sevan-3d-viewer/

Case Study: ADT Commercial Guarding SolutionTo help communicate the benefits of ADT Commercial’s EvoGuard™—a suite of in...
07/02/2024

Case Study: ADT Commercial Guarding Solution
To help communicate the benefits of ADT Commercial’s EvoGuard™—a suite of intelligent autonomous guarding solutions including humanoid robots, Zeller Creative Group helped launch a fully integrated marketing program including a web page, videos, white papers, trade show and digital support, and more.
https://zellercreativegroup.com/case-studies/adt-commercial-guarding/

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322 N River Street
East Dundee, IL
60118

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