Ricci Communications

02/07/2022

Found this guide to social media image sizes to be very helpful

Learn how to utilize the correct social media image sizes for 2021 including Facebook, Twitter, Instagram, Pinterest, and more.

12/01/2020

It's always about the science . . . even in marketing.

Having a wealth of knowledge is a huge advantage — until your knowledge surpasses others’ understanding. If people don’t know how to apply a significant piece of information, that data is useless.

10/02/2020

Now is a great time to take a fresh look at your business strategy.

Our small business community has advice this week on changing your mindset about your small business.

07/23/2020

Are we ready for AI generated marketing content?

Ed-in-Chief Chitra Iyer explores 5 ways AI is being used in content marketing to drive business outcomes, in a conversation with Parry Malm, CEO of Phrasee

06/15/2020

Quality over quantity - never a bad thing in any field.

Quality content can be assessed by looking at KPIs (key performance indicators) including search visibility, dwell time and engagement.

05/18/2020

Legal, accounting, banking, leadership, and other professional content is more valuable than gold right now because we are facing a global crisis unlike anything most of us have experienced in our lifetime. In times of crisis people turn to their trusted advisors for help.

04/30/2020

Adaptability is key to resilience.

The coronavirus pandemic (COVID-19) is posing massive challenges to businesses across the globe by closing events and traditional sales and networking channels. Here we look at why companies that embrace digital marketing will be in a much better position to engage and network with their customers.

04/03/2020

Content is a cornerstone of every inbound marketing funnel strategy.

Journeys aren't just for your favourite comic characters and storybook heroes. Your customers are also on a journey and for you as a business, customer success journey map matters most. The buyer's journey refers to the steps customers make to discover and purchase products. It's the reason why inbo...