Web Savvy Marketers, LLC

11/04/2021

Are you a smaller manufacturer trying to grow your workforce? Here are some of the selling points you might want to highlight.

Building Your Brand – Highlighting the Benefits of Working for a Smaller Manufacturer November 2, 2021 Joanne Gustafson Leave a Comment Are you a smaller manufacturer trying to grow your workforce? To start, you need to realize that working for a small manufacturer may not be the number one aspira...

10/27/2021

Development of an enduring workforce is a constant conversation in all industries, but the collaboration of manufacturing allows for opportunities like no other.

Building a Workforce for a Family-Owned Manufacturing Business October 26, 2021 Joanne Gustafson Leave a Comment Workforce development is critical for manufacturers throughout the country. Because of this, it is a focus for the work that our subsidiary CT Manufacturing Resource Group does. Developme...

10/13/2021

Many customers look for “Made in the USA” when sourcing materials—but is it really enough to just pop a flag on your website and call it a day?

How Can “Made in the USA” Help You with Your Workforce Challenge? October 7, 2021 Joanne Gustafson Leave a Comment Many customers look for “Made in the USA” when sourcing materials—but is it really enough to just pop a flag on your website and call it a day? You should take the opportunity...

09/15/2021

A few critical items when working on your website:
• ADA Compliance • About Us page • Correct Use of Testimonials • Call to Action • Privacy Policy • and more!

MUST HAVES for Website Creation or Re-Design September 14, 2021 Joanne Gustafson Leave a Comment When we begin the project of building or re-designing a website, the first thing many of our clients want to talk about is what the home page will look like and how they should present the products and s...

09/14/2021

Cold calling is STILL the number one way to get your exact message to the right audience.

Want Effective Lead Generation? Pick up the phone! September 7, 2021 Joanne Gustafson Leave a Comment Cold calling is STILL the number one way to get your exact message to the right audience. With so many tools available to connect you with potential customers, you might think of the traditional col...

09/08/2021

The growing generation of creators and brilliant minds are everywhere. Short and long term investments in building your workforce can begin right in your own town.

Engaging Your Local School System September 1, 2021 Joanne Gustafson Leave a Comment Fall is just around the corner which means students will be going back to school soon. The question is, will you be prepared to engage with this future workforce? Many manufacturers have a good working relationship....

04/01/2021

A case study should tell a story to the reader about your company that intrigues and showcases your product and process.

Case Studies – The New Show and Tell March 30, 2021 Joanne Gustafson Leave a Comment Like many of you, the bane of my work day is the email inbox. The sheer volume of never ending emails is enough to overwhelm. On top of that there are the bolded, all caps subject lines yelling to be opened and re...

02/02/2021

Firewalls and anti-malware software are critical to fighting off cybercriminals and their malicious attacks on your servers, but many employees might not recognize a phishing email or know not to click on an embedded link.

Protecting Your Systems January 27, 2021 Joanne Gustafson Leave a Comment Earlier this month, we told you about a scam email that two of our clients received in December that alleged they had misused photos on their websites. This is just one of many misleading emails or outright scams out there. We...

01/14/2021

In the last month, we’ve had two clients receive similar scam emails. Both mentioned images that were used illegally on their website. Since we purchased all images for them, we were sure it was a scam.

Scam Alert January 12, 2021 Joanne Gustafson Leave a Comment In the last month, we’ve had two clients receive similar emails. Both mentioned images that were used illegally on their website. Since we purchased all images for them, we were sure it was a scam. Fortunately, both clients forwarded us ...

11/23/2020

Web Savvy Marketers is proud to be a Series Sponsor of the Manufacturers Workforce Summit Series presented by Connecticut Manufacturers Resource Group. The state’s only workforce-building event focused solely on manufacturing.

The Manufacturers Workforce Summit Series November 23, 2020 Joanne Gustafson Leave a Comment Web Savvy Marketers is proud to be a Series Sponsor of the Manufacturers Workforce Summit Series presented by Connecticut Manufacturers Resource Group. The Manufacturers Workforce Summit Series is the state....

09/11/2020

07/30/2020

A recent article in the CT Mirror calls on education not only to help us recover from the pessimism and economic downturn related to COVID-19, but to actually lead us to a better place than where we were before.

Not Back to Normal but Better than Normal July 22, 2020 Joanne Gustafson Leave a Comment A recent article in the CT Mirror calls on education not only to help us recover from the pessimism and economic downturn related to COVID-19, but to actually lead us to a better place than where we were be...