Goalpost Group

Goalpost Group The Goalpost Group Marketing Strategy is Simple (and it Works). Follow Goalpost to move beyond tacti

Goalpost Group is a consulting company that brings goals into focus, and helps you design and implement steps to get you to your goal. Sales strategy and business development within med-tech and diagnostic imaging, we have designed our service and product offerings with our clients needs in mind.

If you can't tell whether your marketing is working, it's probably not.Which means 73% of you are out there just,...hopi...
05/29/2026

If you can't tell whether your marketing is working, it's probably not.
Which means 73% of you are out there just,...hoping.

Hoping the logo looks good enough.
Hoping someone sees the post.
Hoping a referral comes in before the slow season does.

Hope is not a strategy.

And the fix isn't more content, it's a clearer message, a smarter plan, and someone in your corner who's done this before.
That's what we do at Goalpost.

Schedule a free 30-minute call.
https://goalpostgroup.com/schedule-call/

05/27/2026

You can run the best campaign of your life and still lose the sale because your brand did not back it up. Your logo is not your brand. Your brand is what people say about you when you are not in the room. Marketing gets you in the room in the first place.

goalpostgroup.com

Schedule a call with Goalpost Group.
https://goalpostgroup.com/schedule-call/

05/25/2026

They gave everything so the rest of us could build something, raise something, live something worth living.

To the fallen, and to the families still carrying that weight, thank you.

05/22/2026

The best marketing doesn't try to reach everyone. It reaches the right people so specifically they feel like you wrote it just for them.

Talk to everyone and you convince no one.
Let's fix it. www.goalpostgroup.com

05/20/2026

A formal sales process generates up to 28% more revenue.
For a $5M company, that's $1.4M sitting in the way you work, not in a new hire or a new market.

Most inconsistent growth isn't a people problem or a budget problem, it's a process problem. And process is the fixable one.

Source: Harvard Business Review

05/18/2026

The average B2B buying committee has grown from 5 stakeholders a decade ago, to 6-10 today.

In healthcare, that number can be even higher, and each person at the table has a completely different set of priorities.
Clinical buyers want outcomes. Financial buyers want ROI. Operational buyers want it to not break anything.

Winning means having a message that speaks to all three at once. Companies that get that alignment close faster.

See how we help healthcare companies structure their growth message → at www.GoalpostGroup.com

05/15/2026

80% of B2B social media leads come from LinkedIn. Not Instagram. Not Facebook. LinkedIn.

And most of it isn't coming from ad spend. It's coming from real people with real opinions showing up consistently.

𝘛𝘩𝘢𝘵 is the content that builds pipeline. Not because it went viral, but because the right person saw it on the right day and thought "I need to talk to them."

Your buyers are on LinkedIn right now. Are you?

Source: LinkedIn Marketing Solutions

Poor data quality costs B2B companies an average of 12% of their annual revenue.That loss is buried in bad forecasts, mi...
05/13/2026

Poor data quality costs B2B companies an average of 12% of their annual revenue.

That loss is buried in bad forecasts, missed follow-ups, and misdirected sales effort.

A CRM that isn't regularly maintained and aligned to the sales process works against your team. Quarterly CRM reviews are revenue protection.

See how we align CRM data to sales.

05/11/2026

Your message might be solid.
But it’s also, um… familiar.

And familiar doesn’t get remembered.

A lot of companies are using AI to move faster. Fine.
The problem is, it’s also making everything sound the same.

So now you’ve got consistent marketing messaging, but no personality, no edge. Nothing stands out, you're just meh.

That’s why your marketing strategy for business growth isn’t pulling its weight.

Get specific.
Back it up.
Make it easy for sales to use.

That’s how you get unified brand messaging, real marketing and sales alignment, and digital marketing with credibility people won’t scroll past.


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Address

333 Albert Avenue Suite 608
East Lansing, MI
48823

Opening Hours

Monday 8am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+15173315561

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