Digital Cheddar

Digital Cheddar Identifying and Capitalizing on your company's Opportunities! SEM (PPC), SEO, Social Media, Online Display, Websites, Salesforce.com configuration & more.

Search behavior has changed forever. Customers aren’t scrolling through pages of blue links anymore - they’re asking AI ...
07/21/2026

Search behavior has changed forever. Customers aren’t scrolling through pages of blue links anymore - they’re asking AI platforms like ChatGPT or Gemini for direct recommendations. (And many people don’t even realize they’re using AI to search because it’s built into so many existing search platforms!)

If your business isn’t optimized for Answer Engine Optimization (AEO), you’re missing out on high-intent clients actively searching for what you do.

At Digital Cheddar, we help businesses of all kinds structure their digital strategy so AI tools cite them as the definitive answer. Call today for a free AEO quote: (734) 478-2429

Originally from Buffalo, New York, Keely is a Creative Advertising student at Michigan State joining us as our summer in...
05/14/2026

Originally from Buffalo, New York, Keely is a Creative Advertising student at Michigan State joining us as our summer intern. She’s passionate about storytelling through creative media and content creation, and we’re excited to have her on the team this summer! 🧀

Dream team 💪
03/03/2026

Dream team 💪

02/18/2026

On-site with a client shooting some fun content 👀👀

From our team to yours, Happy Holidays! We’re so grateful for the amazing clients we get to work with and the trust you ...
12/23/2025

From our team to yours, Happy Holidays! We’re so grateful for the amazing clients we get to work with and the trust you place in Digital Cheddar every day.

Thank you for being part of our journey. We can’t wait to keep building, growing, and winning together in the new year 🧀🚀

12/19/2025

On fire 🔥

Do you know the difference between a Keyword and a Search Term? If you’re nodding your head but your ad spend is disappe...
12/18/2025

Do you know the difference between a Keyword and a Search Term? If you’re nodding your head but your ad spend is disappearing with zero ROI, it’s time for a reality check.

🎯 Keywords are what YOU (the marketer) target. They are the strategic, distilled words you bid on to tell Google (or any other search engine) when you want to show up.

🔍 Search Terms are what USERS actually type. They are messy, conversational, and full of intent. They are the “real world” application of your strategy.

The Golden Rule: You bid on keywords to capture search terms.

12/04/2025

Sleighed it 🛷

Struggling to find those perfect leads? 🤔 Paid search is your secret weapon for attracting a highly targeted audience an...
12/02/2025

Struggling to find those perfect leads? 🤔 Paid search is your secret weapon for attracting a highly targeted audience and driving real results. It offers unmatched control, allowing you to focus your budget on those most likely to convert. Ready to get found on Google and other high traffic search engines? Let's talk. Email [email protected] or call (734) 478-2429 today!

New mugs for the office. Cheers!
11/26/2025

New mugs for the office. Cheers!

Address

333 Albert Street #618
East Lansing, MI
48823

Opening Hours

Monday 6am - 11pm
Tuesday 6am - 11pm
Wednesday 6am - 11pm
Thursday 6am - 11pm
Friday 6am - 11pm
Saturday 6am - 11pm
Sunday 6am - 11pm

Telephone

+17344782429

Website

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