07/24/2026
Sometimes You Need to Leave the Business to Improve It
This week, I'll be headed to Orlando for the Gold Crown Mastermind, hosted by Ron Sheetz and Pete Lillo.
Pete happens to be one of Dan Kennedy's longtime friends and former business partners.
I've drastically reduced my travel over the past couple of years. Honestly, I like being home.
But every once in a while... You need to get out of the day-to-day and get into a room with people who challenge your thinking.
That's where breakthroughs happen.
One thing I especially appreciate about this group is that it's a true mastermind—the way Dan Kennedy originally envisioned and ran them for years.
Most "masterminds" today are really coaching groups. One person teaches. Everyone else listens.
That's valuable...
But it's not the same.
A real mastermind is peer-to-peer.
Everyone contributes.
Everyone leaves smarter than they arrived.
And between us... I honestly think it's the highest value-to-investment ratio of any group I've ever been part of. It's probably priced way too cheap. (Just don't tell Ron I said that.)