Brandtelling

Brandtelling A brand storytelling agency. Brandtelling: Story First. Brandtelling is a brand storytelling agency. Brand campaigns becoming frustrating?

We build brand stories that get remembered, repeated and rewarded. Content not conveying your message? Vendor marketing funds being wasted? We're your brand solution.

The Art of Brandtelling - Now available in paperback and Kindle via Amazon or eBook Bundle via my website. Get your copy...
05/28/2025

The Art of Brandtelling - Now available in paperback and Kindle via Amazon or eBook Bundle via my website. Get your copy today and learn how to create your own brand stories!

Link in bio or https://theartofbrandtelling.com/

5 Thoughts on Telling Your Brand Story [audio podcast]Ever wonder if your brand is telling a powerful story? I've got so...
05/28/2025

5 Thoughts on Telling Your Brand Story [audio podcast]

Ever wonder if your brand is telling a powerful story? I've got some thoughts.
https://bit.ly/44PLUaE

“I can help any sales team consistently increase revenue. What’s the best way to share that story with my target audienc...
05/27/2025

“I can help any sales team consistently increase revenue. What’s the best way to share that story with my target audience?”

This was the thought keeping Kevin Barry up at night.

As owner and president of Harbor Sales Management, Kevin knew he had a great service for business owners who want to increase revenue, hire a sales team, and use a repeatable sales process.

But he had to tell the story in a way that made it clear he was the right fractional sales manager for the job.

He needed to craft a story that would appeal to his target audience: Long Island business owners – a skeptical bunch, believe me.
(Note: I am one of those Long Island business owners.)

Kevin needed to be honest, authentic, and share his three decades of experience as a sales leader.

Together with Asaf Bochman of Boch Creative, I crafted a brand story book, visual identity and website giving Kevin an unfair competitive advantage through differentiation.

We detailed his expertise and recognized his audience’s challenges. Now business owners can learn more and quickly set up a meeting to engage directly with Kevin from the new website.

“Arthur and his graphics partner Asaf developed a carefully crafted proposition, logo and website that positioned me legitimately as a ‘category of one.’ That’s the field I want to play on!”

See how Kevin can improve your sales process at Harbor Sales Management at HarborSalesMgt-dot-com

By the way...

This is exactly why we created The Brand Building Bootcamp!

The Brand Building Bootcamp combines decades of expert brand strategy, storytelling, visual design and video thought leadership into a set of three packages, so businesses can become a “Category of One” instead of another competitor in a sea of same old brands.

Here’s what you get:
- Expert brand strategy – taking you from who? to whoa!
- Engaging storytelling – engaging your audience from the first sentence.
- Bespoke visual design – giving you the logo, website, and videos you need

Oh, and we do all of this in about 30 days.

Check out The Brand Building Bootcamp and let us know if you'd like to Reserve Your Spot!
Visit TheBrandBuildingBootcamp-dot-com

“How can I show my not-for-profit clients that I offer a lot more value than just basic graphic design?”This was the tho...
05/23/2025

“How can I show my not-for-profit clients that I offer a lot more value than just basic graphic design?”

This was the thought driving Asaf Bochman crazy while he was in his kitchen cooking up inventive meals for his family and friends.
(He’s kind of a foodie.)

He launched Boch Creative to serve not-for-profits looking for a tastier way to dish up their brands.

He wanted to show off his purpose-driven brand strategies and amazingly spicy graphics.

Asaf had the recipe, but his website just didn’t taste right - it was a little bland.

He needed to share more of his passion - and humor - to let prospective clients know they had the right guy behind the counter.

During a Brand Audit, I shared my Brand Success Factors diagram to show Asaf that his brand just needed a little more seasoning.

We used his passion for the kitchen to whip up a spicy new brand that shared his style and creativity with a little fun!

“Arthur really got me thinking about how to show who I am behind the screen. Now I call myself: Asaf ‘The Brand Chef’ Bochman!”

See how Asaf can add a little spice to your bland not-for-profit brand. Visit him at BochCreative-dot-com

By the way...

This is exactly how I help founders and owners at services businesses with my Brand Audit!

The Brand Audit provides you with a roadmap for what comes next when refreshing, rebuilding and relaunching your B2B services brand.

Here’s what you get:
- Brand Success Factors
- Competitive Brand Story
- Branded Collateral Assessment
- Story Ideas & Lead Magnet Story
- Next 5 Steps (for action)

All done in one week so you can get your brand moving!

Craft Your Powerful Story: Schedule a No-Obligation Brand Chat at Brandtelling-dot-com

Does this sound like you? You're a business owner, entrepreneur or company founder who has experienced a change in your ...
05/23/2025

Does this sound like you? You're a business owner, entrepreneur or company founder who has experienced a change in your business and you want to better reflect that change in your brand messages.

For example, your business may have:

1. Launched (or is launching) a new product or service
2. Acquired (or been acquired by) another business
3. Brought on new employees to lead new practice areas and disciplines
4. Expanding geographically, into new industries or in size, scope or scale

I work with businesses like yours to develop your unique and differentiated perspective and establish, strengthen and promote your strong brand story.

I use a simple three-step process to do this so you can be quickly up and running.

My work can be with any industry (although I have a lot of experience in professional services, technology, media, manufacturing and clean energy businesses).

If this sounds like you and you are interested in finding out more, please connect with me for an introductory call: https://letsmeet.brandtelling.com/

Honored to receive a terrific book review from Jim Tompkins, chairman and founder of Tompkins Ventures!The Art of Brandt...
05/21/2025

Honored to receive a terrific book review from Jim Tompkins, chairman and founder of Tompkins Ventures!

The Art of Brandtelling is now available in paperback and Kindle via Amazon or eBook Bundle via my website. Get your copy today and learn how to create your own brand stories! https://theartofbrandtelling.com/

Brandtelling Podcast - Are Your Wearing Blinders When it Comes to Your Brand?Do you have blinders on when it comes to yo...
05/21/2025

Brandtelling Podcast - Are Your Wearing Blinders When it Comes to Your Brand?

Do you have blinders on when it comes to your brand? How would, you know? We are good (great, even) at our core services, whatever they may be, but we're not always great at explaining them to other people. Worse, we may not realize it. It falls under the category of "We don't know what we don't know."

In this episode of the Brandtelling Podcast, Brandtelling Principal & Chief Brandteller Arthur Germain discusses how to avoid wearing blinders when it comes to sharing your brand story.

https://youtu.be/crpBaHdrykM

What drives your brand success?You're probably overcomplicating this.There are millions of factors that go into your bra...
05/20/2025

What drives your brand success?

You're probably overcomplicating this.

There are millions of factors that go into your brand.

But there are SEVEN that drive success.

😍 Desirability.
👓 Clarity.
🤳 Relevance.
😜 Authenticity.
🧠 Memorability.
🔁 Repeatability.
🤑 Rewardability.

Let's find *your* Brand Success Factors - see link in comment below.

5 thoughts about recognizing when your B2B business should hire me.There are some very recognizable factors that can ind...
05/19/2025

5 thoughts about recognizing when your B2B business should hire me.

There are some very recognizable factors that can indicate it's time for us to meet.

===

No. 1 - You’re hiring more people - especially sales people.

When you begin to increase your employee headcount - especially the sales team - it’s often time to recalibrate the brand message and rebuild the sales
presentation.

I provide the strategy and the language you need to succeed.

===

No. 2 - You’ve handed the reins to the next generation.

When you hand over management to the next generation - children, grandchildren, trusted outsiders who have been part of the team - it’s often time to revisit the way the brand is described.

I am the outside voice that expresses your marketing messages for the new generation.

===

No. 3 - You acquired a new business or new people.

When you acquire a new business or a new team it’s time to revisit your brand messages to include the new capabilities and abilities they bring to your customers.

I show your customers why your acquisition and expansion makes sense for them.

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No. 4 - You introduced a new product, service or location.

New products, services and locations must be shared with your customers with the same excitement and confidence you had when you launched the business.

I launch and expand brands so customers take notice (and competitors take cover).

===

No. 5 - You hired a ‘New Sheriff’

When you hire a new CEO, CRO, CMO or President, it’s time to let your “New Sheriff” share their thought leadership and let the industry know they mean business.

I build thought leadership content that grabs industry attention.

===

Are You Ready? Hire a brand strategist and storyteller who gets your business.

Work with someone who understands what you need to accomplish without wasting time and resources on the latest shiny marketing objects.

I create and support the brand building activities you need to grow.

===

Let's meet. Get a free consulting call to see if we’re a fit.
https://bit.ly/3Dvfj0m

Address

1 Hewitt Square
East Northport, NY
11731

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+16312396335

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Our Story

We are brand storytellers – Brandtellers. We interpret and differentiate your brand story — who you are, what you do, how that’s different, what you mean to your customers – so you can build stronger marketing and sales relationships.