Russell Research

05/31/2023

Given the hybrid work world we’re living in, we’ve found that employees are starved for collaboration and are energized by working together with their colleagues on a shared objective. Activation workshops are the perfect setting to foster teamwork and creativity. Read more in our blog - link in the comments!

In qualitative research, we find that frameworks are not widely used, leading to results that often only tell part of the story.In qualitative research, psychological frameworks are not widely used, leading to results that often only tell part of the story. Frameworks can turn the “surprising fact...

04/13/2023

The trajectory of a customer’s relationship with a brand follows the same pattern and cycles through the same stages as interpersonal relationships. Relationship Stage Theory provides a helpful analogy for understanding the degree of connection between a consumer and a product or brand.

Take a look at how we use Relationship Stage framework in in the comments! https://bit.ly/3KWssAF

In qualitative research, we find that frameworks are not widely used, leading to results that often only tell part of the story.In qualitative research, psychological frameworks are not widely used, leading to results that often only tell part of the story. Frameworks can turn the “surprising fact...

03/29/2023

In qualitative research, psychological frameworks are not widely used, leading to results that often only tell part of the story. Frameworks can turn the “surprising facts” in your findings into more generalizable insights with strong predictive power.

This free infographic outlines 6 reasons to use psychological frameworks in qualitative research to help you discover deeper insights.

Download infographic:

Psychological frameworks are evidence-based, scientifically tested ideas that describe human thoughts, emotions, and behavior. Utilizing psychological frameworks throughout your research process can take your research, insights, and the outcomes your research informs to the next level.

03/14/2023

Who's using AI-based text generators and for what?

We got curious, so we asked.

Read our findings by clicking the link in the comments.

In qualitative research, we find that frameworks are not widely used, leading to results that often only tell part of the story.In qualitative research, psychological frameworks are not widely used, leading to results that often only tell part of the story. Frameworks can turn the “surprising fact...

02/15/2023

Frameworks clarify the randomness of your consumers’ behavior by providing a systematic explanation for what they do. They turn the “surprising facts” in your findings into to more generalizable insights with strong predictive power.

In qualitative research, we find that frameworks are not widely used, leading to results that often only tell part of the story.In qualitative research, psychological frameworks are not widely used, leading to results that often only tell part of the story. Frameworks can turn the “surprising fact...

02/09/2023

In qualitative research, psychological frameworks are not widely used, leading to results that often only tell part of the story. Frameworks can turn the “surprising facts” in your findings into more generalizable insights with strong predictive power.

This free infographic outlines 6 reasons to use psychological frameworks in qualitative research to help you discover deeper insights.

Psychological frameworks are evidence-based, scientifically tested ideas that describe human thoughts, emotions, and behavior. Utilizing psychological frameworks throughout your research process can take your research, insights, and the outcomes your research informs to the next level.

02/02/2023

Explanatory frameworks change findings from “surprising facts” to highly reliable and generalizable insights with strong predictive power. However, few researchers actually leverage frameworks in their research process which means their findings may only tell part of the story.

Our latest blog shares More detail on explanatory frameworks & how frameworks can bring value to your insights. Take a look!

In qualitative research, we find that frameworks are not widely used, leading to results that often only tell part of the story.In qualitative research, psychological frameworks are not widely used, leading to results that often only tell part of the story. Frameworks can turn the “surprising fact...

03/08/2022

B2B research provides a different, and at times, more difficult set of challenges than B2C research. Smaller samples, corporate policy, and busy schedules can make B2B research challenging. That's why we’ve developed a template to make them less difficult and more efficient. And we’re sharing it with you! Click the link for a free download. https://bit.ly/3vMBfxV

03/02/2020

Heading to Brooklyn for the Quirk's Event? Join us as we team up with Microsoft to discuss using proactive insights to focus on understanding the cultural and societal elements from where trends emerge.

10/18/2019

Join us at TMRE 2019 for our presentation, “Retail Research Gone Wild” with one of our favorite clients, American Greetings. Our very own John Hunoval will be speaking with Patti Strong, we hope to see you there!

12/18/2018

Segmentation research can seem like a daunting task. We’ve created a Tip Sheet to help guide you through your next segmentation study. http://bit.ly/2UhyI9L