05/28/2026
These are some of the strongest predictions for whatâs ahead in 2026, according to eMarketer, and they point to a year of major reset across the industry.
⨠AI search reshapes discovery
Marketers shift from ârank meâ to âuse meâ as GEO and LLM optimization take the lead. We've been chatting with our buddies at StackAdapt & Seismic Digital on these topics.
⨠Creator credibility becomes essential
Brands will prioritize certified, trustworthy creators as influencer investment grows.
⨠Inâhouse creators rise
With the US creator economy projected to top $20B and social commerce nearing $100B, brands will secure creator talent early.
⨠B2B gets a creative upgrade
Shortâform video and CTV open the door for more bold, consumerâgrade storytelling.
⨠Gaming faces a disruption year
Aging franchises, hardware uncertainty, and the pull of GTA VI make 2026 a volatile turning point.
Marketers who adapt quickly, and rethink âbest practices," will be the ones who win.