Franklin Madison Direct

06/19/2026

06/17/2026

Another great Town Hall in the books! 👏

Appreciate everyone taking the time to connect, share perspective, and stay aligned as we continue moving forward together!

06/11/2026

With the right strategy, one brand reduced direct mail costs by 20%—without sacrificing results.

Explore the full story in our latest blog: https://franklinmadisondirect.com/success-stories/top-fitness-brand/

05/25/2026

This Memorial Day, we reflect with gratitude on the service and sacrifice of those who gave their lives for our nation.

Wishing you a meaningful day of remembrance from all of us at Franklin Madison Direct. 🇺🇸

05/20/2026

Don't let last-touch attribution cloud your view!

Discover more → https://franklinmadisondirect.com/articles/direct-mail-influences-online-conversions/

05/13/2026

Campaign results don’t tell the full story—understanding exactly why they succeeded or failed is what makes performance repeatable. ✅

Read the full breakdown on our recent blog: https://franklinmadisondirect.com/articles/if-your-campaign-worked/

05/08/2026

Happy Mother’s Day! 🌷

Today we recognize the mothers and caregivers whose dedication, resilience, and care inspires us everyday. We are grateful for all that you do.

05/06/2026

A home services brand partnered with Franklin Madison Direct to optimize direct mail acquisition—and uncovered a smarter way to reduce rising postage costs.

By leveraging USPS growth incentives and strategic volume planning, the program unlocked $750K in annual savings that were reinvested to drive new customer growth.

Dive deeper into the full case study in our latest article: https://franklinmadisondirect.com/articles/rising-usps-rates/

05/05/2026

Justin Polich and Paula Phipps had the privilege of attending the Lewis Black Invitational in support of The Luv U Project and its mission to advance mental health awareness in the workplace, a well‑executed and meaningful event that fostered important conversations around understanding mental health challenges and access to treatment and support.

We appreciate ICS Corporation for the invitation and for hosting such an impactful event. 💙

04/29/2026

In today’s multi-channel landscape, true performance comes from digging deeper: layered analytics, cross-channel attribution, and disciplined testing that turn insights into scalable growth. 🚀

Read the article to uncover what really moves the needle → https://franklinmadisondirect.com/articles/if-your-campaign-worked/