Franklin Madison Direct

Franklin Madison Direct Award-winning direct mail and digital marketing agency dedicated to accelerating client growth and p Visit franklinmadisondirect.com today to start your test!

A leading direct response advertising agency, Franklin Madison Direct provides performance-driven marketing solutions to help consumer and insurance brands reach their best audience and achieve exceptional growth.

This Memorial Day, we reflect with gratitude on the service and sacrifice of those who gave their lives for our nation.W...
05/25/2026

This Memorial Day, we reflect with gratitude on the service and sacrifice of those who gave their lives for our nation.

Wishing you a meaningful day of remembrance from all of us at Franklin Madison Direct. 🇺🇸

Happy Mother’s Day! 🌷Today we recognize the mothers and caregivers whose dedication, resilience, and care inspires us ev...
05/08/2026

Happy Mother’s Day! 🌷

Today we recognize the mothers and caregivers whose dedication, resilience, and care inspires us everyday. We are grateful for all that you do.

A home services brand partnered with Franklin Madison Direct to optimize direct mail acquisition—and uncovered a smarter...
05/06/2026

A home services brand partnered with Franklin Madison Direct to optimize direct mail acquisition—and uncovered a smarter way to reduce rising postage costs.

By leveraging USPS growth incentives and strategic volume planning, the program unlocked $750K in annual savings that were reinvested to drive new customer growth.

Dive deeper into the full case study in our latest article: https://franklinmadisondirect.com/articles/rising-usps-rates/

Justin Polich and Paula Phipps had the privilege of attending the Lewis Black Invitational in support of The Luv U Proje...
05/05/2026

Justin Polich and Paula Phipps had the privilege of attending the Lewis Black Invitational in support of The Luv U Project and its mission to advance mental health awareness in the workplace, a well‑executed and meaningful event that fostered important conversations around understanding mental health challenges and access to treatment and support.

We appreciate ICS Corporation for the invitation and for hosting such an impactful event. đź’™

In today’s multi-channel landscape, true performance comes from digging deeper: layered analytics, cross-channel attribu...
04/29/2026

In today’s multi-channel landscape, true performance comes from digging deeper: layered analytics, cross-channel attribution, and disciplined testing that turn insights into scalable growth. 🚀

Read the article to uncover what really moves the needle → https://franklinmadisondirect.com/articles/if-your-campaign-worked/

Percentage‑based discounts continue to outperform other direct mail offers, with many teams refining how they balance cu...
04/23/2026

Percentage‑based discounts continue to outperform other direct mail offers, with many teams refining how they balance customer motivation and cost efficiency. It’s a reminder that the most effective offers are often the clearest ones. 💡

Download our Benchmark Report to learn more insights: https://franklinmadisondirect.com/e-books/direct-mail-report/

We are excited to share that our team will be attending the National Postal Forum this May! 📬Catch Paula Phipps, Justin ...
04/15/2026

We are excited to share that our team will be attending the National Postal Forum this May! 📬

Catch Paula Phipps, Justin Polich, and Carrie McLaughlin in Phoenix, AZ, from May 3–5 to connect and talk all things print, postal, and growth.

If you’re heading to , see you there! 👋

We are grateful for the opportunity to go behind the scenes with the team at SG360°! 👏From seeing the scale and precisio...
04/14/2026

We are grateful for the opportunity to go behind the scenes with the team at SG360°! 👏

From seeing the scale and precision of the operation to spending time together outside of it, this visit was a great reminder of how much thought, care, and expertise goes into bringing the direct mail process to life.

A huge thank you to the SG360° team for the warm welcome and the tour! ✨

Abby Stockham, Alainah Erickson, Carrie McLaughlin, Elijah Welsh, Paula Phipps

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7480 Flying Cloud Drive # 200
Eden Prairie, MN
55344

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+18668388551

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