AM Solutions

05/07/2025

Embossing (raising the design) and debossing (recessing the design) create a three-dimensional effect on printed materials. This finishing touch is particularly effective on business cards, letterheads, and premium brochures.

05/02/2025

Nearly 60% of our forests are privately owned. When these forests produce income for their owners, it protects them from being sold for other revenue-generating purposes, such as agriculture or development. So keep America green. Use print!

04/30/2025

Brand-building is about communicating who you are and what you stand for. Invest in brand-building campaigns that share your brand values with your customer base.

04/26/2025

It’s easier to sell to existing customers than it is to find new ones. Smart companies use direct mail for everything from newsletters to sale and new product announcements.

04/24/2025

Do you think your customers are forever loyal? The truth may surprise you. Our latest blog post explores why even happy customers can switch brands. Strengthen your relationship and keep them coming back!

https://amsolutionswi.blogspot.com/2025/04/customers-may-be-less-loyal-than-you.html

04/18/2025

04/16/2025

While lead generation is pivotal, overlooking customer retention in its favor is shortsighted. Your existing customer base often harbors the most substantial potential for profitability.

04/11/2025

Buyers don't love print because they remember things better (they do). Buyers love it because it makes them feel good!

04/10/2025

Perfecting your printed piece starts with understanding the folds! Learn the lingo in our new blog post and discover how strategic folding saves time and money. Elevate your print game with every crease!

https://amsolutionswi.blogspot.com/2025/04/finish-your-piece-with-just-right-fold.html

04/04/2025

Thick-edged lines that trail off like a pencil running off the paper, dots, and smudges add texture to backgrounds. In 2025 expect designs that embrace the marks and imperfections of real human beings.

04/02/2025

Branded promotional items provide a powerful and long-lasting marketing tool. Branded items will sit on your recipient’s desk for weeks or months.

04/01/2025

In 1977 The Guardian newspaper printed a travel supplement on San Serriffe, an island republic in the tropics. The text was filled with printing and typesetting terms—from the name of the island (inspired by sans serif typeface) to the shape of the island (a semicolon) to the island’s dictator, General M.J. Pica (the last name was a reference to a unit of typographic measurement).