Uncle Leads

02/01/2020

Marketing Profs reports that businesses that implement AI see 59% better close rates for sales, 58% increased revenue, 54% more traffic and engagement, and 52% higher conversion.

For years, humans feared the robot uprising. Movies like “I, Robot” with Will Smith made us tremble at the thought of creating AI that was too smart for its britches. As the story goes, the robots will become smarter, faster, and stronger than us. And will eventually rule the world. The story is...

02/01/2020

01/22/2020

https://www.business.com/articles/unit-economics-for-your-startup/

I talk a lot about how and why not to ignore simple MATH. In a recent article on business.com, I broke down the process you can use to put MATH on your side. .com

12/30/2019

Did we miss anything that you'd like to add?

We recently shared strategies to help companies refine their positioning.

The story was today covered on one of the fastest growing tech sites with over 6M monthly visitors and we are excited to share the story with you all.

Positioning is one of the most important steps after entrepreneurs finish their market, customer and competitive analysis. Knowing competitors plus their positioning, the target audience, the market trends along with the problems and challenges of the customers it becomes easier to position the prod...

12/27/2019

You can sell a $5 bills for $2 all day long and make of dollars doing that in ...but are you going to make any profit? Forget about profits, do you think you run a ?

How can you run a without knowing and tracking your metrics? But countless businesses are getting started or running blindfolded...some are caught-up in the wind, some in the passion wind, and most unfortunately are in the ignorance wind.

simply lays out the difference between average cost to acquire a customer and potential lifetime revenue from that customer.

Give your business some love and start your 2020 by figuring out your own unit economics, find out your and of your customer. Calculate your ratio and find ways to keep it above at-least 1.5x, preferably around 3x

Find out your CAC from each of your marketing channels and optimize or w**d out the poor ones.

The last thing you want to do is take someones money, be it from an outside investor or your aunt, and run your business without knowing your numbers or at a CAC ratio

11/29/2019

Happy Thanksgiving family...Is it possible to be lost without knowing it? Who am I to bring this up?

In a recent meeting yesterday on a thanksgiving..Yes, we had an important one on thanksgiving.Some people will call us crazy but that’s how we roll.

But anyways in a meeting something very beautiful came up that I couldn’t resist to share...something that took many of us at-least 20 years back in time...and some probably 50

Suddenly we all were quiet for a few seconds and then burst into laughter.What was it?

One of our ad gurus/specialist/expert or whatever name you give greats...out of literally nowhere said -

Remember, how we use to be so happy when we were kids...

This threw all of us in a reflection comma for a few seconds followed by what I want you to take away from this...

Happiness.

That’s all matters people. . It is not difficult. You with someone You are not with someone. Doesn't actually matter. Smile…..If you are having a difficult time try this trick I share in the video :)

Anyways Happy Thanksgiving to you all. Let’s live happiness!

11/28/2019

Local SEO -

Search engine optimization, or SEO, allows you to understand how consumers are searching for and finding information about your brand and your competitors online. By incorporating SEO strategies in your marketing efforts, you'll increase your website's visibility and rankings. The following statistics on local search will help you fine tune your SEO strategy so your website pages appear higher on search engine results pages as well as increase website traffic — and conversions.

72% of consumers who did a local search visited a store within five miles. (Wordstream, 2016)

82 percent of smartphone shoppers conduct ‘near me’ searches. (Search Engine Land, 2018)

28% of searches for something nearby result in a purchase. (Google, 2016)

Local searches lead 50% of mobile users to visit stores within one day. (Google, 2018)

61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Junto, 2019)

Are you up your local SEO game?

Sources: Hubspot

11/26/2019

This particular business was a client of ours for about 3 months and had already experienced acceptable growth in his business. We received around 30% jump in the conversion rates when compared to their past efforts, putting the company at a consistent growth curve.

But we were not satisfied…We knew we can do better.

Goal – Cut costs and increase conversions over time.

Read how we did it (quick read) - http://www.uncleleads.com/project/conversions-jump-44/

Keep Growing. Keep Optimizing

11/11/2019

Talk 1 - LIFE AT 30K FOOT
There is a palpable fear of crashing after a few years, which is a reality because most startups crash after a few years of launch.

The e-commerce niche is not out of the picture. Indeed, it has many problems. That is why every entrepreneur in the niche shouldn’t hesitate to listen to some TED Talks that would spur them to action.

If you take care of your employees, they will take care of the clients.

– Richard Branson
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Link -

Richard Branson talks to TED's Chris Anderson about the ups and the downs of his career, from his multibillionaire success to his multiple near-death experiences -- and reveals some of his (very surprising) motivations.

11/04/2019

Lesson 4 -
As a whole, 2018 has been a banner year for inkbox — inventors of the inkbox tattoo, “a temporary tattoo that actually looks authentic.”

Before Black Friday Cyber Monday, the company had already notched year-over-year wins like:

599.6% increase in its Instagram followers
412% organic UGC reach on Instagram
28% lift in repeat purchases

At the center of its growth, lies inkfam: the community inkbox has built up around their brand across social as well as an ecommerce loyalty program with 889K rewards members and $297K in additional revenue.

So, when the holiday hit, that’s where they started: with an early sale exclusively for inkfam members:

On Black Friday, inkbox let lose via email, organic social, paid social, and Facebook Messenger

Then, on Cyber Monday, they kicked up the discount to 35%:

The results? Over the holiday weekend, the company generated over $500K in sales, 1.8X what it did the previous year.

Even more impressive, in 2018 inkbox crossed into eight-figures territory: growing 104% YoY from $5 million to over $10 million in annual sales.

10/16/2019

6 Clever Ways to (Ethically) Boost Ecommerce Store Sales

Paid Traffic

Paid traffic can be one of the best ways to quickly generate sales for your ecommerce store.

You might think that paid traffic is expensive and you’ve probably heard some stories of people who have spent a lot of money – and saw no return.

However, if done properly, paid traffic can, in fact, be quite affordable and once you have a winning campaign on your hands, paid traffic can really take your business to the next level.

More often than not, those who fail with paid traffic tend to make some common newbie mistakes.

This article by Neil Patel is a very good recap of ways to keep your store on an upward growth curve month after month.

With sites like Shopify making it easy for people to start up their own ecommerce store, you might have recently thought about starting up one of your own. After all, if you want to make money online, setting up an ecommerce store can often be a great way to get started. However, if you want …

10/10/2019

Out of all your options, building a full-fledged e-commerce store will quite possibly be the ones to give you the heebie-jeebies. After you research your market and acquire the funding, you need to be prepared for all the heavy lifting that ensues — from online marketing to inventory management.

Is it challenging?

Absolutely.

Is it easy to pull off?

Of course, not.

Is it rewarding, though?

You betcha!

Read more at

While entrepreneurs now have more opportunities to start their own business ventures due to the internet, the main rule of…