Dax Wallat - Leads Up AI

Dax Wallat - Leads Up AI 🤝 CEO @ Leads Up AI
🏚️ Motivated seller leads for investors & wholesalers
🎯 Less chasing. More closing. Learn More 👇

07/30/2026

The problem with cold calling companies isn't the monthly fee. It's that they're incentivized to send volume, not sellers.

Anyone who picks up the phone gets logged as a lead. Now you're burning hours on people who were never going to sell and wondering why your close rate is broken.

$1,500 in cold calling gets you a pipeline full of noise. The same $1,500 in PPL gets you people who already raised their hand on their own terms.

The conversations are different. The spreads are different. The time is different.

07/29/2026

Most investors buying PPL leads never ask these questions. That's why they blame the channel instead of the vendor.

Lead quality is determined before you ever pick up the phone. The generation source, exclusivity, and return policy tell you almost everything about what you're actually buying, before you spend a dollar.

The biggest trap is shared leads. Contact rates tank and most people assume motivated seller leads just don't work. They do. They just don't work when five other investors called the same person first.

Vet your provider the way you'd vet a deal.

07/28/2026

Most investors are measuring cost per lead. They should be measuring cost per conversation.

Skip trace data and cold-call leads can look cheap on a spreadsheet. But if it takes a hundred dials to have one real conversation, the math doesn't hold — and neither does your pipeline.

The contact rate gap between shared and exclusive inbound is where most deals actually die. It's not about how many leads you buy. It's about how many of them actually pick up.

If you can't get someone on the phone, you have no shot at closing them.

07/27/2026

Zillow siad $260K...

But the seller only wanted $180K...

Want off market motivated seller leads like these?

07/26/2026

He forgot this lead existed...

6 months old...
Never followed up...
Sitting dead in the CRM with the other 800+ leads...

One automated text went out on day 180...
Seller replied the same afternoon...

That deal closed for a $47K assignment fee!!!!!

Here's the text:
"Hey [FIRST NAME] I was just instructed to overpay pay for properties in [CITY].

We need 2 today…

When is a good time to talk?"

07/25/2026

One question settles the PPC vs SEO debate: how fast do you need cash back? 💸

Same $6k — three months into SEO with no leads yet, or 2-3 contracts already in your pipeline on PPC.

Long run, SEO wins. Less than half the 12-month spend for the same deal count.

Short run, PPC wins. It's not close.

07/24/2026

The $75 lead costs more than the $100 lead. 📞

Cold call is 1 in 50 lead-to-contract. Inbound is 1 in 17. At a $100 statewide PPL price, that's $1,700 per contract versus $3,750 on cold call.

Same 50% close rate on both sides. Cost per deal: $3,400 inbound, $7,500 cold call.

The cheap lead isn't cheap. The ratio is the number.

07/23/2026

The $75 lead is cheaper than the $40 lead 💡

Not per lead. Per deal.

$40 cold call lead at 1-in-100 LTC = $8,000 per deal.
$75 cold call lead at 1-in-50 LTC = $7,500 per deal.

Know your cost per deal before you start shopping on price.

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7401 Metro Boulevard Suite 500
Edina, MN
55439

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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