06/24/2026
Let's get this straight. Advertising is not marketing. Many people believe these are one in the same. Many of my clients over the years came to me and wanted to advertise. My response to each of them was: 1. Who do you want to advertise to? 2. Where do you want to advertise? 3. What do you want to advertise and what do you have to sell that those who want to buy a product or service like yours will want to choose yours? 4. What is your budget? 5. Which ad mediums do you want to use? Why? As you can see there are many questions that need to be answered, many more than I have just listed. Marketing, or a marketing plan will answers these questions so you know who you will market, where you will market and how you will market. And perhaps most important, answer the question: do you need to advertise in order to accomplish your goals and objectives. It's possible that you don't need to spend money on advertising. HAVE YOU SET GOALS AND OBJECTIVES. If not, you're not ready to market or advertise. Stop and think about what you have just read and take a close look at how your business has been organized or the lack of. This will be a break or make time for you to make your business all that you wanted it to be when you first decided to go into business. Think..........
