Chameleon Marketing Solutions

01/19/2025

Are you looking to grow your medical practice? At Chameleon Medical Solutions, we work with private practice physicians and large hospital systems to market their businesses and increase patient volume.

Let us work for you! Email [email protected] for more information.

03/19/2022

Consumers want brands to take concrete measures addressing Russia's invasion of Ukraine, a reflection of growing public awareness of the influence companies wield over major global events and widespread concern over the conflict.

"We now have mainstream consumers who have awareness of the idea of corporate governance, supply chain operations," said Muhl. "That awakening, I think we see it applied here."

Eight in 10 people surveyed by Gartner want to see brands take an action, but typical moves like making a statement or pausing marketing activity ranked low.

03/12/2022

McDonald's owns 84% of its 847 Russian restaurants, while Starbucks' 130 Russian units are 100% licensed by the company and run by independent operators. Papa John's Russian restaurants are also 100% franchised and are managed by a master franchisee who "controls operations and provides all supplies and ingredients for the restaurants through a supply chain that it owns and operates."

McDonald's, Starbucks, Yum Brands are just a few legacy restaurants ceasing store operations, development and more as the Ukraine war escalates.

03/10/2022

Dollar Shave Club is embracing its new status as the official razor of the NCAA and March Madness with an NIL deal, a relatively new opportunity that cropped up last summer as the NCAA changed its rules about how college athletes can monetize their name, image and likeness. True to its brand and quirky advertising, Dollar Shave Club has teamed with Drew Timme, who took the internet by storm with his handlebar mustache during last year's March Madness (a look he is not currently wearing, it should be noted).

Go where your audience is. Great marketing . Well done, DSC. Well done.

The effort is part of the Unilever brand's "Noticeably Smooth" campaign, which also features a quirky mafia-themed spot that will air during the tournament.

03/08/2022

Since the launches of Beyond Meat and Impossible Foods around the turn of the last decade, plant-based foods have worked to drive adoption by stressing not just their health and sustainability benefits, but how their tastes and textures resemble those of animal-based proteins.

After years of stratospheric growth, plant-based foods are expected to continue comprising a bigger share of menus, plates and stomachs, potentially growing from a $29.4 billion market in 2020 to more than $162 billion in 2030, per Bloomberg Intelligence.

Does your business continue to change to meet consumers needs?

Marketing plant-based foods, whether made in-house or with industry partners, comes with its own challenges as chains stay true to their brands.

02/28/2022

A recent NYC Hospitality Alliance survey found 91% of the city’s restaurants believe permanent outdoor dining is “very important” to the future of their business. Additionally, 92% of NYC restaurants believe permanent outdoor dining would allow their businesses to hire more staff.

Has the pandemic forced you to change the way you do business?

Consumer searches for places that offer meals al fresco have risen 292% in the second year of COVID-19 compared to before the crisis.

02/24/2022

Target on Wednesday announced that it is rolling out an option for shoppers to add a Starbucks order and make returns through its Drive Up service.

Soon select Target shoppers will be able to order a latte and return a jacket that didn't quite fit — all without getting out of their car.

What are your thoughts? Are we creating a lazy society? Or a more efficient system?

The retailer will debut the features this fall in select cities as its same-day services continue to expand.

02/23/2022

Kind Snacks is making an effort to educate the public on the importance of eating whole, unprocessed snacks and food while promoting its new product, the Whole Fruit and Nut Box.

"There's a time and place for eating a Kind bar, but we believe it should never replace eating the whole, fresh foods that are essential to staying healthy," Kind CEO Russell Stokes said in a statement.

Interesting marketing strategy. I like their commitment to healthy eating habits. Good for !

To promote the new Kind Whole Fruit and Nut Box, consumers will be unable to purchase the brand's bars through its website on March 1 and 2.

02/07/2022

Despite this continued uncertainty, the past two years have provided plenty of lessons for marketers looking for a way forward. Consumer behaviors that changed or were accelerated early in the pandemic seem to have become permanent, and areas like social commerce and short-form video still look like sure bets.

As they make plans for this year and beyond, marketers can rely on the lessons of the past two years as they look forward.

01/24/2022

While newsletter advertising has gained popularity among growing startups like AppSumo, it's also a go-to for top brands like Lyft and Warby Parker. However, despite its high performance and adoption by leading marketers, its potential is largely untapped.

Do you include newsletter marketing in your business marketing strategy?

With effective targeting and high engagement rates, this up-and-coming medium is an effective choice for advertisers of all sizes and budgets.

01/12/2022

Starbucks, a $124.4 billion company, trails only McDonald’s as the largest restaurant chain by market capitalization. In this video, WSJ’s Heather Haddon explains how Starbucks used technology to garner its loyal customer base and why mobile orders are shifting the chain’s business priorities.

Have you shifted your marketing strategy during the pandemic?

Starbucks, a $124.4 billion company, trails only McDonald’s as the largest restaurant chain by market capitalization. In this video, WSJ’s Heather Haddon explai

01/10/2022

WOW! Up to $6.5 million for 30 seconds of airtime.

Historically, the game is an ad revenue heavyweight, raking in $545 million in more than 57 minutes from ads in 2021's game. Still, it remains to be seen how the differing categories will face off as marketers navigate ongoing challenges spurred by the pandemic.

Google is back with an undisclosed ad buy after skipping last year's game.