10/12/2026
Last week, members of the Cork Tree team joined healthcare marketing professionals from across Illinois at the ISHMPR Fall Conference!
Cork Tree co-owner Laura Reed, who serves as president of ISHMPR: Illinois Society for Healthcare Marketing & PR, led the organization’s annual meeting. COO Jaci Rothe also took the stage to present “From Panic to Prepared: Mastering Crisis Communications.”
During her session, Jaci shared practical guidance for building a crisis communications plan, communicating with key audiences, and responding with confidence when the unexpected happens.
We loved connecting with fellow healthcare communicators and contributing to an event that strengthens the industry across our state!