EIV Marketing

11/27/2023

Don’t spend hundreds of dollars on ads.

There are many free or low cost marketing channels that small businesses can use to grow their business until they can invest in advertisements.

Here are a few:

📧 Email marketing: Create an email capture form on your website using a free version of an email marketing service. Email subscribers have a very high conversion rate, so creating a nurturing campaign then sending offers will result in sales and sign ups.

📍Local marketing: don’t underestimate the power of networking. Chat with other local businesses to create a partnership you can leverage to help people in need of each others services or products.

📲 SMS marketing: similar to email marketing, many companies offer free or low cost subscriptions for texting services. Just capture the phone numbers on your website and create a campaign to send offers directly to your subscribers. (be careful of TCPA guidelines!)

✍️Blogging: I don’t know about you, but when I need information I go straight to google! Creating informative content helps your website rank higher on google and gets you in front of your audience.

🤝🏻Social media: Batch creating content for social media is a great way to reach your audience. Just make sure you’re using the right one!

🎙️Podcast or youtube: Another great way to reach more people, podcasting or youtubing can help expand your reach by thousands. There are cheap and free podcast distribution sites. All you need is your phone!

Having multiple marketing channels is critical to reaching your target audience, but it doesn’t have to be expensive. DM me today to create the perfect marketing strategy for your business!

11/26/2023

Read my latest blog post about using AI in your business 👇🏻

Introduction AI technology has taken hold of almost every industry, from marketing to film, audio, and more. There are many AI tools available, but it may be overwhelming to know when and how to use them. When it comes to using AI technology, you have to be aware of concerns such as plagiarism, inac...

10/31/2023

Last minute costume ideas for marketers 👻🎃

Happy Halloween! Can’t wait to eat all my kids candy 🙌🏻

10/28/2023

trick or treat! 👻🎃

10/28/2023

Stop wasting time and money advertising on the wrong channel.

Running paid ads is an art and a science, and your goal and budget affect which platform is a better use of your effort.

How do you know which to choose?

Let’s take a quick look at Facebook vs Google!

Facebook ads:
✅ Offer a higher reach, so more people will see your ad
✅ More cost effective, it is a less expensive option
✅ Better for building general brand or product awareness
❌ Will not always drive purchases
❌ Can be difficult to know how to set up correct targeting criteria, so ROI could be impacted if not set up correctly

Google ads:
✅ Allows very detailed, specific targeting
✅ Targets people in the buying phase as they are already searching for a solution to their problem
✅ Better for high ticket products and services
❌ Can be quite expensive as you are fighting for a spot at the top
❌ If targeting is incorrect, can be a costly mistake

Running ads takes experience, an understanding of the channels, and knowledge of your audience. If you need help running ads, send me a DM!

10/25/2023

🙈 Literally my nightmare!

This is what happens when you don’t qualify your leads.

What’s in your haunted house? 🎃

10/25/2023

❌Are you tired of posting on Facebook and not getting any leads?

🏃🏻‍♂️Feel like you’re constantly chasing after sales with little to no return?

🙋🏻‍♀️Want to make marketing easier on yourself?

It may be time to automate your marketing! Here are 6 of my favorite ways to automate:

📲Schedule on social media in advance: Save yourself time & energy by batch-creating content and using a scheduling tool to post on social media.

💌Create and nurture an email list: There are many free email marketing softwares available for small businesses! Use a form to capture contact info and allow people to opt-in to your list so you can share special offers and news easily.

💻Implement paid ads: Organic social growth is helpful, but to boost your marketing efforts, sometimes its necessary to run paid ads. Once they’re set up they can do the work for you, driving leads and buyers to your business.

🎯Create a landing page: With an easy to navigate and intuitive lasnding page, you can automate sales. Using persuasive copy on the site will encourage people to make a purchase or book an appointment.

⭐️Automate your reviews: Create a strategy to automate asking for reviews after a purchase or service. Sending a text or email with a link for a review is a great, easy way to improve your ratings online.

🔎Implement an SEO strategy: Boost your Google rank by implementing an SEO strategy to improve organic search traffic to your website. It can be a big project, but once you have momentum it will continue to pay off later.

Creating and implementing marketing automations can take some up front work, but they pay off over time by driving website traffic, increasing brand visibility and ultimately, attracting leads to your business.

If you want help setting up automations for your business, leave a comment or DM to learn more!

10/24/2023

⭐️⭐️⭐️ Don’t underestimate how important reviews can be!⭐️⭐️⭐️

Make it a habit to ask for reviews after a sale or service. Make it even easier by implementing an automated tool that will send them a link to leave a review to make it easy. 🙌🏻

Word of mouth is still the best way to advertise!

10/24/2023

How much coffee is too much? 😅 Asking for a friend 👀 ☕️