Midesign & Marketing Consultancy

04/10/2026

If you know you know!

www.midesign.org

12/23/2025

As we begin to wind down for the holidays, we want to thank our clients, collaborators, and partners for the trust, creativity, and collaboration we shared this year. Your ideas and support make the work meaningful. Wishing you a season filled with peace, inspiration, and new possibilities as well as full of love, peace, and happiness.

www.midesign.org

09/12/2025

There is so much controversy over the new Ferrari Testarossa, my socials are on fire. Criticism abounds over the design, but how many remember the launch of the old Testarossa all those years ago?

The new Ferrari 849 Testarossa is a bold statement, both visually and technically. Its design, led by Flavio Manzoni and the Ferrari Styling Centre, is unmistakably futuristic, angular lines, dramatic side intakes, and aggressive aerodynamics. Many argue it strays too far from what Ferrari purists expect.

Interestingly, this mirrors the reaction to the original 1980s Testarossa. When it replaced the 512 BB, which I believe to be one of the most beautiful Ferraris ever, opinions were divided.
The 512 BB’s elegance gave way to a wider, more aggressive, almost theatrical design. At first, some enthusiasts were skeptical, but time has cemented its place as an icon.

The 849 Testarossa's hybrid powertrain delivers 1,035 horsepower, 0–62 mph in under 2.3 seconds, and a top speed exceeding 205 mph. It’s as extreme in performance as it is in appearance.

Critics may voraciously comment today, but I suspect this car, like its 1980s predecessor, will endure. Its design is a daring evolution, not a retreat, and in decades to come, it may well be regarded as a defining Ferrari of its era.

09/02/2025

Over the last decade, companies like Cracker Barrel and others with deeply nostalgic or “old-time Americana” branding have softened or stripped away elements that some consider outdated, exclusionary, or out of step with modern consumer tastes. The shift reflects a drive to appear neutral, safe, and broadly palatable, especially in an era when every design choice is scrutinized online.

But the cost of this trend is real: iconic visual symbols and distinctive identities—the very things that made brands recognizable and rooted in culture—are being sanded down. Logos are simplified, mascots retired, and character-driven imagery replaced with bland typography and safe color palettes. It’s branding by committee, often designed not to offend rather than to inspire.

The irony is that culture tends to swing back in cycles. While minimalism and neutrality dominate now, history suggests people will eventually crave authenticity, character, and storytelling again.

Nostalgia has a powerful pull, and stripped-away identity often finds its way back once the climate cools.

So while Cracker Barrel and similar brands may currently shed their iconic look to avoid controversy, there’s a strong chance we’ll see a revival of bold, distinctive symbols—not just as retro throwbacks, but as strategic reclaims of heritage and uniqueness in a marketplace drowning in sameness.

Dropping iconic symbols is both short sighted and unimaginative, creating a bland and conservative world of sameness!

05/11/2025

Happy Mother’s Day

Today we celebrate the mothers in our lives—our colleagues, clients, partners, and friends—whose strength, creativity, and compassion inspire us every day.

Whether raising young ones or guiding grown ones, the role of a mother is one of the most impactful forms of leadership there is. We see your dedication, your resilience, and the grace with which you balance it all.

From all of us, thank you for the countless ways you shape not only your families—but also your communities, industries, and the future.

Wishing you a day filled with love, recognition, and rest.

04/19/2025

Happy Easter, Buona Pasqua!

04/18/2025

Sample prints and shirts ordered. A little fun - Il dolce far niente! The drop of honey representing the sweetness of doing nothing.

www.midesign.org

04/01/2025

Just joined Intch, if you have any branding, design or marketing opportunities please let me know 😃

Marco Ippaso: I'm using Intch networking app to solve my business and professional tasks. Comprehensive Branding Solutions

12/28/2024

For all artists ...... I saw this and it made me smile 😁

12/13/2024

It's beginning to look a lot like Christmas! Wishing everyone a wonderful holiday and if you need anything to do with branding ........ simply get in touch!

midesign.org

07/04/2024

Happy July 4th everyone from super toasty El Dorado Hills!
artbyippaso.com