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05/23/2025

The deal will allow AMS clients to access VideoAmp’s Valid engine, which strategically reaches and measures custom audiences across the landscape. https://loom.ly/WfxJmnM

AMS clients can now strategically reach and measure custom audiences across the video landscape.

05/19/2025

The “Extra Member Add-On” will be priced at an additional $7.99 per month and limited to only one add-on at the moment. https://loom.ly/QyDOgzo

WBD is introducing a new feature that allows one out-of-home member to be added to an existing Max subscription.

05/13/2025

The new platform aims to unlock the full breadth of the Vevo audience, which across the worlds of and attracted around 140 million viewers per month in 2024. https://loom.ly/Kcq2kKQ

The new product suite will let marketers plan, measure, and activate across CTV and YouTube

05/05/2025

With the markets sliding and uncertainty mounting, the topic loomed large over both panels and backstage conversations. https://loom.ly/gSv9KzY

Production costs could rise, while heightened price sensitivity will spur a flight to free

04/30/2025

This new collaboration sees Roku Data Cloud and Adobe’s Real-Time Customer Data Platform integrate, giving improved insights into behavior and enabling them to drive more effective media strategies and discover new audiences. https://loom.ly/w1Wkg00

Advertisers gain improved insights into streaming behavior as a result of this collaboration.

04/25/2025

Optimal Reach’s suite of solutions will give access to sophisticated data that identifies holistic viewing behaviors and enables them to reduce waste and duplication in targeting. https://loom.ly/4zRMRNk

A luxury automaker has already seen success using Optimal Reach.

04/23/2025

On the heels of agencies and data companies offering consumer identity solutions, Open Identity is a bid by the TV networks who own OpenAP to show they have something to offer as well. https://loom.ly/WNNf970

The firm’s new identity solution undertakes data privacy considerations for premium video ads in a multiscreen environment.

04/09/2025

Liberty Media’s F1 is having trouble translating that revved-up popularity into the large-scale rights package it wants. https://loom.ly/T5ilNiI

Liberty Media’s F1 is seeking $150 million to $180 million a year for the fast-growing sport.

03/26/2025

Macy’s is well-known for live TV events like its annual Thanksgiving Day Parade, but the move represents a more ambitious attempt to wed brand and together. https://loom.ly/b9xKo8k

The retailer has secured the exclusive option to adapt a nonfiction bestseller that profiles the women who shaped department stores.

03/21/2025

Complete TV uses ’s Ad Relevance engine to mine the company’s real-time data insights to maximize a campaign’s reach and frequency across linear and streaming channels. https://loom.ly/9t_vYXA

The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and streaming channels.

03/04/2025

The acquisition of Vizio, which closed in December, is expected to create new opportunities for advertisers and could provide another boost to the company’s growing ad business. https://loom.ly/ohY1XBQ

Advertising offerings continue to be a growth driver for the big box retailer, which saw revenue increase 4.1% in Q4.

02/27/2025

Among the new features is the ability for users to download the TV app from the Google Play app store. https://loom.ly/3dCCm6s

Android users can now download the Apple TV app from the Google Play app store and subscribe to MLS Season Pass using their Google Play account.

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