Entertainment X Tracks

01/31/2026

LICENSING THOUGHT LEADERSHIP
Hear from Category Leaders in Fashion, Toys, Gaming, Anime & Entertainment
Fashion is entertainment. And licensing is now the engine powering culture, storytelling, retail, and fandom at scale.
Join us at the FIT Fashion X Tracks Licensing Summit—a full-day, executive-level program bringing together the leaders shaping the future of IP, fashion, and consumer products.
You’ll hear directly from brand-building innovators representing:
Hasbro • Mattel • Toys”R”Us • LL Bean • BMW • Interparfums • Amazon • Komar • IMG • IHL Brands • WHP • Barbie
✅ How category leaders are building brands across platforms
✅ What licensors, licensees and retailers need to win with today’s consumer
✅ How entertainment IP is driving fashion, accessories, beauty, and lifestyle
✅ Why anime, gaming, toys, and fandom are redefining “fashion culture”
Call to Action
Only a few seats remain for this full-day thought leadership licensing conference—register now before it sells out.
📍 Fashion Institute of Technology (FIT), NYC
📅 Wednesday, February 11, 2026
Only a few seats left — Register now.

01/25/2026

12/16/2025

Hold the Date! FIT X Tracks Licensing Summit
We’re excited to announce that the FIT X Tracks Licensing Summit: Where Brands Meet Fashion is happening on:
🗓 Tuesday, February 10, 2026
🕘 9:00 AM – 5:00 PM
📍 Fashion Institute of Technology (FIT), NYC
🎤 Katie Murphy Amphitheatre
This full-day event—taking place during New York Fashion Week—will bring together leaders from fashion, entertainment, retail, beauty, anime, and emerging tech to explore the future of licensing.
Expect sessions on:
✨ Trend forecasting & consumer products
✨ Fashion in the age of AI
✨ Anime x fashion collaborations
✨ Beauty & fragrance licensing
✨ Gen Alpha, gaming & youth culture
✨ Surface design x licensing (our new closing session!)
🎟 Tickets on sale soon!
More details on speakers, agenda, and registration coming shortly.
Save the date—it’s going to be a big one!

Call now to connect with business.

10/24/2025

We had a phenomenal time producing Entertainment X Tracks Licensing Summit Sept 10, 2025 in L.A. during Toy Previews,

08/19/2025

https://toybook.com/entertainment-xtracks-2025-licensing-summit-la-fall-previews/

Headliners include execs from Hasbro, Tetris, The Toy Association, and The Toy Book...

07/29/2025

Coming This September to El Segundo!
X TRACKS: The Toy IP Licensing Summit
🗓 Wednesday, September 10, 2025 | 2–7pm
📍 The Toy Building – Toy Association’s New West Coast Hub
X Tracks heads west! Join us at the grand opening of The Toy Building for an afternoon packed with insights, innovation, and licensing opportunities centered on one of the most powerful forces in entertainment: Toy IP.
Discover how beloved brands are evolving into full-fledged franchises, lifestyle products, and global media. We’ll explore:
Network with top decision-makers. Hear from the industry’s leading voices. Stay for cocktails and conversation. 🍸
🎟 Secure your spot now: https://www.eventbrite.com/e/1528163902369?aff=oddtdtcreator

06/24/2025

🧠 Extracts from X Tracks: Insights from Bentonville
Last week at the Bentonville Film Festival, we launched the very first X Tracks Licensing Summit — a full day exploring the crossroads of culture, content, and commerce.

From anime to influencers, toys to TikTok, here’s what we uncovered about the future of licensed IP ⬇️

🎵 Music is the Merch
Music isn’t just background — it’s the driver of storytelling and product sales across generations.

👶 Gen Alpha = Power Players
They’re shaping the next wave with short-form, music-led content and global faves like Bluey and Baby Shark.

👘 Content is the New Couture
From Centric to Mad Engine, fashion is being driven by story-first, culture-led design.

🎮 Gaming IP = Gold
Franchises like Sonic, Minecraft, and FNAF are conquering retail and media, one level at a time.

🍔 Snackable = Sellable
Food & beverage brands are leveling up with smart storytelling, clever licensing, and omnichannel rollout.

🛒 Retailers Want Relevance
Walmart execs shared that trend fluency, digital savvy, and cross-category storytelling are what seal the deal.

🌏 Asia Sets the Pace
Anime, kawaii, and webtoons are leading both creatively and commercially.

💬 What We Heard from You
✨ “The energy, ideas, and camaraderie were truly inspiring.”
✨ “This is the start of something important for our industry.”

🙏 Huge thanks to our amazing speakers, Walmart leaders, and our sponsor Octane5 for helping us bring this vision to life.

📅 X Tracks returns in 2026 — bigger, bolder, and ready to push the industry forward.

02/14/2025

https://digitalcontent.prensariozone.com/the-future-of-toy-ips-keys-to-success/

As part of the Kidscreen Summit 2025, four major players in the world of children’s entertainment – Mattel, Spin Master, Moose Toys and Bonkers Toys – gathered for a panel entitled ‘Toy Talk: Exploring content brand potential with the leaders of play’ to discuss how intellectual property (...

10/09/2024

https://www.spielwarenmesse.de/en/mag/trends/the-surge-of-anime-into-toys-and-plush-a-growing-global-trend/

Anime and manga toys are filling toy store shelves worldwide with action figures and kawaii plush. Find out more about the ToyTrend 2025: Anime & Friends.

09/23/2024

Fun evening Sept 13th at the WIT Awards and Dinner at the Beverly Hilton. Thank you Janice Sirkin Ross