AML

09/16/2025

A couple of months ago Patrick Hodgson, VP, Client Services & Marketing contributed a guess post in the AI Journal. Patrick digs into how we’re moving beyond simple automation and toward real collaboration between people + intelligent systems. If you’re interested in where work is going, how companies can prepare, or how to stay competitive — this is a must-read.

"The only way to make sense out of change is to plunge into it, move with it, and join thedance," was once said by Alan Watts. That's the quote I think of

02/13/2025

Dive into the ultimate showdown of SEO vs. Paid Ads with our very own VP of Client Services & Marketing, Patrick Hodgson! In the latest episode of the Brand Behavior Podcast, Patrick teams up with Daniel Stanica and host Juntae DeLane to uncover powerful strategies using SEMrush, leverage long-tail keywords for Google Ads, and even tap into free ad libraries. Ready for a cost-effective approach that balances organic and paid? Tune in and transform your brand game!

03/17/2021

Google My Business (or GMB) has skyrocketed in popularity in recent years and puts businesses in control of their online presence. Here are five benefits local businesses can gain from using GMB.

Google's business directory tool, Google My Business (or GMB), has skyrocketed in popularity in recent years due to its incredible marketing benefits. It is a powerful tool that puts businesses in control of their online presence.

03/05/2021

Read why you should treat Google and Facebook ads as complements to your marketing mix rather than competing forces.

A frequent question that we often get from our partners is if Google Ads are better than Facebook Ads and vice versa. The truth is that small business stakeholders and marketers should not view these two as competing forces but rather as effective complementary advertising tactics. In this piece, we...

02/18/2021

Looking to learn or gain a better understanding of Google Tag Manager (GTM) and Google Analytics 4 (GA4)? Read this helpful guide via SEJ.

GTM allows site owners to collect data without needing to rely on a developer for major code or wait for the next app release. Here's how to use GA4.

02/17/2021

Microsoft Ads will replace Manual CPC with Enhanced CPC by end of April. What do you think about the recent changes in SEM and loss of control?

Microsoft will transition all manual search, shopping, and Dynamic Search Ads campaigns to Enhanced CPC (eCPC) beginning in March.

02/04/2021

New changes coming to Google Ads:

1) Phrase match will change to work more like broad match modifiers.

2)Broad match modifiers will be phased out from July.

Modified broad match will be sunset, with phrase match taking over. Here's what this means for advertisers and how queries match to keywords.

02/01/2021

The Instagram Professional Dashboard is a single destination to help track your performance and access professional tools.