05/20/2026
A piece of notebook paper—hand-written, adorned with doodles, and completely imperfect—just went viral on Threads.
The message: "I would rather see your event flyer look like this than see more AI slop. I will come to this event."
429K views. 77.8K likes. Nearly 6K reposts. And comments that are overwhelmingly, emphatically in agreement.
People are not just noticing AI-generated content anymore—they're actively turned off by it. They're choosing the hand-scribbled flyer over AI graphics. They want to support businesses and organizations that feel real and authentic.
The data backs it up too.
→ 50% of consumers prefer brands that don't use AI in their consumer-facing marketing. (Gartner Marketing Survey)
→ 31% trust a brand less the moment they recognize AI-generated content. (eMarketer)
Your audience wants to see YOU. Your voice. Your creativity. Your imperfect, human, specific brand—not a generic AI version of it.
The bar for authenticity has never been higher. And the brands that meet it are the ones people actually show up for.
We help our clients show up as themselves—strategically, consistently, and without the slop. DM us or reach out to [email protected] to learn more.
Credit: on Threads