Copy Army

01/28/2022

Short answer: it depends. Here's what we recommend, plus important tips from HubSpot, Yoast and Google.

SEO experts recommend that blog posts should be between 500 to 2,500 words for SEO purposes. However, there are several variables that affect this word count, and the recommendation can vary depending on who you ask. So, what is the ideal word count? The short answer is: it depends. In this post, we...

08/10/2021

Without regular updates, evergreen content slowly dies. Here's how to do a content refresh to keep it alive longer.

04/15/2021

Rule #1: Get rid of spammy marketing jargon. "With over two billion blog posts published each year, it’s no wonder that common phrases quickly go from recognizable to cliche."

Via WordStream

Blog post titles are hard. You need to communicate a lot of information and capture the attention—and the clicks—of your audience, and you only have so many characters to do it...

01/26/2021

😱 If your approval process is taking 9 days, then too many people are involved.

As a rule of thumb, allow more time for the content creation and limit approvals to the most important stakeholders. 🌟

Find out how two partners revised the review-and-approval process to tackle trending topics in a timely manner with native ads – Content Marketing Institute

11/19/2020

Most of your readers are looking for answers, not products. Here's how to get those visitors into your sales funnel. 💥

This is a story of how a company changed the wasted business potential of its popular blog by creating a content engine – Content Marketing Institute

10/07/2020

Writers, this one's for you. ❤️

07/15/2020

Google doesn't reveal all its ranking secrets. But it's clear about one thing: the need for good content. "[Make sure] you’re offering the best content you can. That’s what our algorithms seek to reward."

Should you be worried about your content whenever Google releases a core algorithm update? Not if you use these user intent writing practices.

04/23/2020

Getting your products found on Amazon is only the first step. Will your copy drive the sale? 💥 Here are some tips.

323shares 323shares With over 500 million products in stock, Amazon is the largest online retailer in the world. As a result, sellers have to compete against each other to get their products in front of as many people as possible. One of the best ways to do this is to rank high in Amazon’s search ...

04/20/2020

is no longer just about ranking in search results. Here's how to get your business in front of interested customers, even when they aren't searching for you.

Google Discover serves new and interesting content before a user enters a query. Here's how sites from all industries can leverage Discover.

04/01/2020

Tired: Cold, impersonal COVID-19 emails from your business.

Wired: A candid video message from your founder or employees.

Discover twelve tips for staying connected with prospects and customers during the days of frayed nerves and social distancing.

03/23/2020

Brands need to be extremely careful with their coronavirus messaging.

👉 Rule of thumb: if your COVID email doesn't contain valuable guidance or vital information, then you probably shouldn't send it.

Thank you for checking in, JNCO.