10/01/2026
The Employees You're Forgetting About
β‘οΈOne of the most underused social media resources at many companies isn't a new platform or a new AI tool.
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When employees genuinely engage with company content β liking it, commenting, sharing an accomplishment or adding their own perspective β they introduce the organization to networks the company page may never reach on its own.
The key word is genuinely.
Don't send an email saying, βEveryone go like today's post.β
Instead:
β Tell employees why social media matters.
β Make posts they're proud to share.
β Tag people when appropriate.
β Give employees suggested language when there's an important announcement.
β Encourage executives to add their own perspective.
A good company page is valuable.
A company page supported by real people is considerably stronger.