01/13/2018
🔥Marketing and technology executives are calling 2018 the year of Messenger solutions. What does that mean for the casual business professional? It means that messenger solutions, chatbots and “smart” technology (i.e. Artificial Intelligence) will proliferate on an ever increasing basis from this moment forward.
✅It is also important to understand that a chatbot is JUST a tool, a very important and valuable tool but just a tool. This tool serves a purpose, a very important purpose, and that is to process conversations.
✅I like to consider a chatbot to be akin to an engine in a vehicle, the engine as important as it is will NOT get you to your destination by itself! You still need a vehicle, fuel and a driver. In our case the fuel is the content (organic and paid) and the driver is the person responsible for lead nurturing.
🔥QUESTION: While all of these important, which do you feel is the most important?
👏👏MY ANSWER: In this article, we will make a strong case for the DRIVER to be the most important!
👠👠Lead Generation FUEL – Messenger Lead Capture with Facebook Ads
➡️Facebook has crushed organic reach for business pages. While some may consider that the end of the world, we actually consider it to be ! Why? Because, for those that are willing to invest in cost effective Facebook and Instagram ads it will provide instant exposure to the audience of YOUR choosing!
➡️Nonetheless, a chatbot (just like an engine) require a constant supply of fuel to be pumped into the conversation engine! Point being, if you are not committed to putting fuel in your vehicle or paying to capture traffic in your chatbot it’s probably best if you not even purchase the vehicle (or chatbot) to begin with!
➡️✅Driving the Vehicle – Lead Nurturing✅❤️
Ah, the holy grail of lead generation, messaging solutions and MORE SALES! While we live in a world of automation and fancy technology, the reality is that people still do business with people! At some point of any sales automation process for real estate, automotive, insurance, legal and any other professional service there is a PERSON from the business interfacing with a PERSON that is the consumer.
➡️Architects, programmers, marketers, executives and even consumers are hyped up about artificial intelligence and chatbots, the reality is that the faster a human intervenes in a conversation the better the chances of selling or contracting with the potential customer.
In the video below, Tyler Harris shares his experience with Facebook Messenger lead nurturing. Tyler and his business, Social Sonja, specialize in manual Facebook Messenger lead nurturing. Their lead nurturing service is one-of-a-kind, matter of fact the only business we know that primarily specialize in nurturing leads via messenger and text.
➡️http://bit.ly/2mqMve4
👨💼Tyler>Lead nurturing in Messenger begins with a “value first” and then a permission based approach to lead nurturing.
👨🏼💻My Spin> Because a consumer is already captive in Facebook Messenger, there is no need for aggressive contact info capture (phone, email). The consumer is already captive, extend as much value possible and ask for permission to move on to subsequent qualifying questions.
7:25 Milestone – Required Skills for Effective Messenger Lead Nurturing and Selling
Understand it’s not about YOU, it’s about THEM, the customer. Simplify the process, provide A,B or C options that are easy for consumer to answer. Carefully lead the consumer through lead qualification towards the goal of a scheduled appointment.
Social media, Facebook and messenger is about capturing cold traffic, warming up the traffic and building relationships with consumers such that your business is top of mind when purchasing decisions are going to be made. Put the emphasis on the consumer, be friendly, courteous, professional and focus on permission based questions.
➡️11:00 Milestone – This Conversation is Real Estate Focused, What Other Industries can use Messenger?
Automotive, professional services and even medical professionals. Industries where value first is important, a chiropractor is a great example. Provide information to help people with back problems some potential solutions for pain management. After value first, ask permission based questions to invite the consumer into the office.
http://bit.ly/2mqMve4
Nothing more to add on top of what Tyler offered!!!
13:10 Milestone – How to Manage Situations Where Consumers are Rude or Unruly (GREAT Q)
17:16 Milestone – How to Know when Automation Stops and Manual Intervention Starts (GREAT CONVO)
24:00 Milestone – GREAT Conversation About Real Estate Open House Ads & Conversations (LOTS OF WISDOM SHARED HERE)
➡️✅👏Credit : AVA - Messenger Lead Generation for Real Estate Agents
