06/03/2026
This is not educational content, it is opinion content and that is exactly why you read the caption.
People follow you for your opinion.
Your audience doesn't need education, they can get that in five minutes from AI, but they can't get a unique or controversial opinion from AI.
So the content that is getting results is not "here are 5 ways to improve your content"
but instead "I tried this strategy for 90 days and it nearly tanked our reach." People want behind the scenes, messy middle, proof of concept content.
This is because they already have the answers to their problems, they are just doubting whether it will work. So when you share your opinion it gives them the social proof that their solution is the right one.
Your audience needs your opinion.
Look at your current content, find the topic your audience is engaging with most, remake it as opinion content and see how much better it performs.
Download our free Social Media Audit and Self Assessment to help you get started. 💙