05/27/2026
Three Instagram mistakes I see Harrisonburg businesses make constantly.
And all three are completely fixable.
Mistake 1: No hook. The first second of your Reel or the first line of your caption is everything. If it starts with your business name or 'Hey everyone,' you've already lost them.
Mistake 2: This is the one nobody wants to hear, only posting promotions. Nobody follows a billboard. The rule: 80% of your content should teach, entertain, or connect. Only 20% should sell.
Mistake 3: Ignoring Stories. Stories don't reach new people but they keep the people who already follow you warm and engaged. Accounts that post Stories consistently get more reach on everything else. The algorithm notices.
Three mistakes. All fixable. None of them require more time just a different approach.
Follow for practical marketing tips made specifically for Shenandoah Valley business owners. π