Refined Media 716

09/14/2026

We’ve been busy — and that’s kind of the point.

Different businesses need different things from their marketing. Different goals, different audiences, different seasons, different priorities.

Good marketing can’t just be “more content.”

And great marketing knows what actually matters for the business behind it.

09/11/2026

Having one phone to keep track of is A LOT. Having two is absolutely ludicrous.

Our business line, 716-474-0359, is no longer active because someone threw it in reverse a little too fast and, well… guess what was under the tire. 🙄

We’re not naming names, but Jessica Wallace will only be seen with one cell phone from now on.

Current clients you already have our personal numbers and for those who don’t the best way to reach us is through our website or email [email protected].

You can always message us on social too — just know that even when we look active, we may very well be publishing for clients and nowhere near the inbox. Life of marketers these days. 😂

And if you’ve ever thought about working with us: discovery calls are free! Send us an inquiry or email, and we’ll set up the call.

09/09/2026

Well… we clean up nice. 🔥

Meet the women behind Refined Media 716.

Jessica + Julia — sisters, co-founders, and proof that the “we should start a business together someday” conversation can, in fact, get wildly out of hand.

Falicia — here through the growing pains, pivots, new systems, new clients, and all the things nobody warns you about when you work for a grassroots startup. She’s now carving out her lane in tech, integrations + reporting while simultaneously raising the cutest, most perfect little human.

And Matia — our newest addition — is stepping into the day-to-day marketing side of the agency, helping us keep content moving, platforms active, and a whole lot of client work from living exclusively inside Jessica + Julia’s brains.

Four women. A weird amount of tabs open. Very different strengths. And a business that looks a whole lot different than it did when we started.

We’re growing — intentionally, and with a really solid crew behind it.

08/19/2026

Physically still in August... mentally we’re ready for pumpkin season. No rush or anything 😅

08/17/2026

Let us officially introduce Matia as the newest addition to the Refined Media 716 team. 🤍

This one feels extra special because Matia isn’t exactly new to us. She’s been one of our people long before she ever joined the team, so bringing her into RM716 feels a lot less like hiring someone new and a lot more like officially making her part of something she’s been around for and supported from the very beginning.

She’s creative, funny, grounded, ridiculously easy to work with, and the kind of person who can jump into anything and just roll with it. She brings a fresh perspective, a willingness to learn, and a personality that fits right into the way we work.

Welcome to the team, Matia. We’re very happy you’re here. 🫶

(Creators and those of you who have been interested in joining our team in a capacity that gets you involved, creative, and apart of a community we have more in store and will post updates… soon!)

08/05/2026

We hope you enjoy some of these candid photos from our recent trip to Mirbeau Inn & Spa Skaneateles 🥂

This short, three hour getaway inspired a new way of thinking when it comes to branding.

We have spent years measuring impressions, clicks, and engagement… But what if we’ve been measuring branding completely wrong?

We just launched a new article that explores one realization that changed the way we think about branding forever. (And we just so happen to think this may be one of the best pieces we’ve published yet!)

🔗 https://www.refinedmedia716.com/refined-blog/your-brand-is-speaking-before-you-do

08/05/2026

We've spent years measuring impressions, clicks and engagement. But what if we've been measuring branding completely wrong?

This article explores one realization that changed the way we think about branding forever.

⭐Your brand is the collection of memories people carry after interacting with your business.

It's one of the most important pieces we've written at Refined Media because it challenged our own thinking first.

We'd love to hear what resonates with you.

Your brand is the collection of memories people carry after interacting with your business. Because memory is the only place your brand exists after someone leaves. Those memories become the stories people tell themselves—and, when they’re meaningful enough, the stories they tell someone else.

08/04/2026

Okay, that’s a wrap! We completed another article that will be dropping tomorrow morning. And honestly, I think it’s our strongest one yet. 🤓

After celebrating in the Finger Lakes last weekend, there was a lingering thought... What if we’ve been measuring branding all wrong?

Those of you in the space of owning a business, marketing, branding, or business development—can we agree that we’ve become a bit obsessive over the data??

• Impressions
• Views
• Clicks
• Engagement

But what is it that stays with our customers once they’re offline? Tune in tomorrow for a little insight into how we’re viewing branding in the modern day.

07/16/2026

We talk a lot about growth, but not enough about where it started.

Before Refined Media 716, we were just kids here in … Riding our bikes to Hoagie’s, growing up when Tops was still Quality Markets, and dreaming about what life might look like someday.

Today, we’re building brands, sitting in business meetings, and serving clients well beyond the 716. But the values haven’t changed much.

Work hard. Know your people. Build something worth being proud of.

We’ll always be growing, but we’ll always be from here, too.

Happy 716 Day. 🥂

Built in the 716. Growing beyond it.

07/15/2026

We don’t call ourselves content creators. Not because we don’t create content... clearly, we do. To some it looks easy because most people only see the part where we hit record.

What they don’t see is us figuring out what actually needs to be said, who needs to hear it, and whether the content even supports where the business is trying to go.

The internet has convinced us that bigger audiences automatically mean better marketing. We don’t buy that.

We are believers in strategy before content, people before platforms, and alignment before algorithms.