05/19/2023
Do Google Reviews Matter?
Yes!
The biggest story around review sites in 2022? It’s clear that more people are using Google to research local businesses. This rose from 63% in 2020 to 81% in 2021, and now up to 87% in 2022.
According to ReviewTracker, Google holds the largest number of reviews—at a whopping 73% of all online reviews. And, while it follows that more people would be using a site with the most reviews to search for local business information, Google also regularly tests and introduces updates to the reviews platform to improve the experience for users.
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