Handshake Digital

Handshake Digital Handshake Digital is an e-commerce marketing and advertising agency. We have one goal: to help e-comm

05/15/2026

Our social team tho ✨

05/04/2026

13M views. 32K followers. $0 in ad spend.

This wasn’t luck.

This was strategy.

A few things that actually moved the needle:

• We didn’t just start posting
The account was warmed up before anything went live

• Hooks beat polish
The best videos weren’t the prettiest, they were the hardest to ignore

• Getting on camera changed everything
People connect with people, not just products

• Bonus
We didn’t just post once and move on
Trial reels and reposting with new hooks unlocked a lot of extra reach

Most brands think they need better content.

Most of the time, they need a better plan.

If your content feels like it’s going nowhere, it’s probably not the content.

It’s how you’re using it.

05/01/2026

Hallelujah

04/30/2026

Exploring Ai tools for your business isn’t a bad thing.

Losing $18K in revenue MoM because you tested said tool is.

If your flows are 🗑️ and you want them to be better, drop a comment.

04/28/2026

Loved working with on their email designs.

If your emails don’t look amazing and aren’t driving steady revenue into your business - you’re leaving tons of revenue on the table.

Want us to audit your email accounts? Just comment “audit” in the comments and we will send you over a free audit!

From 0 to 12M+ views.$0 in ad spend. We didn’t grow ‘s existing presence. We built it from the ground-up. No existing a...
04/22/2026

From 0 to 12M+ views.

$0 in ad spend.

We didn’t grow ‘s existing presence.

We built it from the ground-up.

No existing audience.
No existing website.
No existing content system.

12 months later:
• 31K+ followers
• 277k+ website visits
• 12M+ views

Most brands try to buy attention, we built a system that earns it.

We paused email campaigns for 30 days.Nothing else changed.Same flows.Same products.Same traffic.And revenue per recipie...
04/21/2026

We paused email campaigns for 30 days.

Nothing else changed.

Same flows.
Same products.
Same traffic.

And revenue per recipient dropped ~7x.

This is where most brands get it wrong:

They think flows = the system.

They don’t.

Flows capture demand.
They don’t create it.

When campaigns stop:

Engagement drops
Intent drops
Flows slow down

Nothing is broken…
There’s just nothing feeding the system.

Healthy email accounts don’t rely on one or the other.

Campaigns create demand.
Flows convert it.

The brands that struggle?

They pause campaigns
Then come back with discounts trying to force revenue.

That’s backwards.
You rebuild momentum first.
Then you scale revenue.

If your email revenue feels inconsistent, this is usually why.

If you want, we’ll break down exactly how we restart accounts like this.

04/20/2026

We intentionally broke our client’s content strategy.

Not because it was bad…
Because it was getting predictable.

Their feed was solid. Clean. Product-focused.
And slowly… it started blending in.

So we did the opposite of what most brands would do.

We dropped a blooper-style reel right into the mix.

No polish. No perfect angles. Just real moments.

And it worked.

Views jumped. Followers started climbing again.
The feed felt alive.

Here’s the thing most brands miss:
Product content builds trust.
Personality content earns attention.

And right now, attention is the game.

If your feed feels “on-brand” but nothing’s really happening…
you might not need better content.

You might just need to break it a little.

04/17/2026

We broke our client’s content strategy…

And we did it on purpose.

So often we see brand feeds start to just boil down into something you’d expect. And there’s nothing wrong with safe, brand forward content.

But we needed to shake up their feed and break the typical.

So we got this blooper-style reel into our content calendar as soon as we could and it was exactly what their feed needed.

It was funny, entertaining and light-hearted.

Not only have they seen a ton of views but they are continually gaining followers across all platforms.

Product content is fine, but personality content gets attention and in the world of social media- attention is currency.

04/16/2026

Soooo many brands have flows that are being starved.

They oftentimes think “launch flows, print money”.

But flows need to be fed. They don’t operate without traffic.

How do you send them traffic?

You send email campaigns.

Campaigns generate traffic, create demand and fill up the pipeline.

That’s the key between healthy Klaviyo accounts and…not so healthy ones.

Address

104 Middle Avenue Floor 1
Elyria, OH
44035

Opening Hours

Monday 8am - 4pm
Tuesday 8am - 4pm
Wednesday 8am - 4pm
Thursday 8am - 4pm
Friday 8am - 4pm

Telephone

+12162828029

Website

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