08/26/2026
Over 40% of Google searches now trigger an AI Overview, and Google's actual goal is zero clicks — the answer lives on the results page, so the user never visits a website at all.
That breaks the model local businesses have relied on for a decade. Someone's AC dies, they search "HVAC near me," they scan the map pack, they call whoever's ranked first — and that #1 spot pulls roughly 70% of the calls. That's not how it works anymore. Three businesses don't show up. Five businesses don't show up. One AI answer shows up.
People stopped browsing. They ask a specific question and take the specific answer they're given. If your business isn't the one AI cites, you're not in the consideration set — you're invisible.
What's covered:
Why AI Overviews are driving traffic down across the board
The shift from browsing to single-answer search
What the death of the map pack means for HVAC, plumbing, roofing, and concrete
How to position so AI pulls your business as the answer
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Jake & Lucas Marketing builds SEO-optimized websites, local SEO, and AI-powered marketing systems for contractors and home service businesses. Based in Emerson, NJ — working with plumbers, HVAC, roofers, and concrete companies nationwide.
Want to know if AI is showing your business or your competitor's? Book a free audit: jakeandlucas.com
