Full Capacity Marketing, Inc.

06/05/2026

“Skilled trades are essential to America—these jobs build the infrastructure our economy and communities depend on...”

As demand for skilled workers continues to grow, expanding access to training and career pathways is more important than ever. BlackRock Future Builders’ new $25M national RFP aims to support nonprofits helping more Americans connect to careers in the skilled trades.

Read the full article to learn more: https://www.blackrock.com/corporate/newsroom/press-releases/article/corporate-one/press-releases/blackrock-future-builders-launches-request-for-proposals

The RFP will be administered by Jobs for the Future (JFF), a national nonprofit with deep expertise in workforce development.

BlackRock launches nationwide Request for Proposals as the next phase of its $100 million philanthropic effort to strengthen America’s skilled trades workforce.

06/04/2026

📈 From digital noise to community trust: see how one adult school skyrocketed net fans by 3,950%.

Social media is more than promotion. It is about building connection, trust, and a sense of belonging. Through strategic branding, intentional content, and community-focused engagement, we guided South Bay Adult School in transforming its social presence into meaningful student connections.

🔗 Read the full blog to see how strategic social media drives real impact: https://blog.fullcapacitymarketing.com/social-media-case-study-adult-ed/

06/03/2026

⏰ Last chance to catch our two workshops at the CASAS Summer Institute on June 17!
Join Full Capacity Marketing for two sessions packed with practical strategies for and programs:

🎯 From Awareness to Enrollment: The Strategic Marketing Funnel | 10:45 a.m. - 12:00 p.m.
Learn how to guide learners from awareness to enrollment with segmentation strategies, real examples, and a practical marketing template.

🤝 More Than Just Likes: Community Building through Social Media | 2:00 p.m. - 3:15 p.m.
Discover how storytelling and engagement strategies can build trust, foster community, and empower learners as brand ambassadors.

Learn more: https://www.fullcapacitymarketing.com/events/

06/02/2026

🤝 Strong partnerships create stronger impact.

Over the past four years, Full Capacity Marketing and COABE have worked together through the campaign to expand access to adult education opportunities nationwide.

The results? 9.74 million prospective learners reached and more than 7,100 targeted leads generated across , , , and workforce programs through 16 localized campaigns.

Learn more about the campaign: https://moveaheadwithadulted.com/join-the-movement/
Schedule a consult: https://fullcapacitymarketing.systeme.io/consult

05/29/2026

📣 CASAS National Summer Institute 2026 is right around the corner! Don't miss our workshops on June 17!

🎯 10:45 AM – 12:00 PM
From Awareness to Enrollment: The Strategic Marketing Funnel
Learn how to turn visibility into action with smarter marketing strategies that guide learners from awareness to enrollment.

💬 2:00 PM – 3:15 PM
More Than Just Likes: Community Building through Social Media
Discover how to create meaningful engagement, strengthen community connections, and move beyond vanity metrics.
These workshops are packed with practical insights you can put to work right away. See you there! 🚀

05/28/2026

The California Community Colleges Chancellor’s Office recently released its Spring 2026 Workforce & Economic Development newsletter, which showcases impactful initiatives supporting student success and economic mobility, including veteran pre-apprenticeship programs, credit for prior learning partnerships, AI and workforce-readiness discussions, and employer-driven apprenticeship models.

Read the to learn more:https://www.cccco.edu/-/media/CCCCO-Website/docs/newsletter/springnewsletter2026finala11y5426.pdf

05/21/2026

What happens when students can earn a paycheck while building career-ready skills?
This article highlights how an “earn-and-learn” model is helping close workforce gaps by combining education, hands-on training, and employer partnerships to create stronger career pathways and economic mobility.

Read the full article: https://www.chronicle.com/special-projects/the-different-voices-of-student-success/building-innovative-programs/an-earn-and-learn-model-closes-skills-gap?

Colleges have long been collecting student data, but to what end? UNC Chapel Hill and Morgan State University are putting relevant and actionable data into the hands of instructors and professors through custom dashboards. Learn how these institutions have been using this information to improve…

05/20/2026

We’re looking forward to joining educators and workforce leaders next month at the CASAS Summer Institute 2026! ☀️

FCM will be presenting two sessions focused on strengthening enrollment and engagement strategies for adult education programs:

• From Awareness to Enrollment: The Strategic Marketing Funnel
• More Than Just Likes: Community Building through Social Media

Join us to explore practical strategies for building stronger connections with adult learners through intentional marketing, storytelling, and community engagement.

Learn more: https://www.fullcapacitymarketing.com/events/

05/17/2026

Our recent workshops highlighted just how powerful social media can be when it’s used with intention, not just for visibility but for connection, storytelling, and impact. 📲

It’s not enough to know who you are speaking to; you also have to understand why they engage, what motivates them, and what truly drives their decisions. That’s where demographics meet psychographics and where a stronger strategy begins.
When you understand both, your messaging becomes more relevant, your engagement becomes more meaningful, and your results become more measurable.

Want to go deeper into the difference between the two and why it matters more than ever in today’s digital landscape? Read our blog, "Beyond Demographics": https://blog.fullcapacitymarketing.com/psychographics-vs-demographics/

05/15/2026

Imagine a classroom where students don’t just learn about careers. They train for them.
That’s the power of Career Technical Education (CTE) in Ohio. From healthcare and IT to advanced manufacturing and emerging industries, CTE pathways equip students with in-demand skills, industry credentials, and hands-on experience that leads directly into real careers.

The impact is clear: stronger graduation rates, stronger skill development, and stronger futures.

Now, Ohio is working to expand access so every student (no matter their ZIP code) can benefit from these opportunities. Because building the workforce of tomorrow starts with opening doors today.

Read the full article: https://education.ohio.gov/Topics/Career-Tech/Expanding-Career-Technical-Education-Across-Ohio

The Ohio Department of Education and Workforce is an equal opportunity employer and provider of ADA services. The Department's Notices of Non-Discrimination applies to all programs and activities.