Full Capacity Marketing, Inc.

05/29/2026

📣 CASAS National Summer Institute 2026 is right around the corner! Don't miss our workshops on June 17!

🎯 10:45 AM – 12:00 PM
From Awareness to Enrollment: The Strategic Marketing Funnel
Learn how to turn visibility into action with smarter marketing strategies that guide learners from awareness to enrollment.

💬 2:00 PM – 3:15 PM
More Than Just Likes: Community Building through Social Media
Discover how to create meaningful engagement, strengthen community connections, and move beyond vanity metrics.
These workshops are packed with practical insights you can put to work right away. See you there! 🚀

05/28/2026

The California Community Colleges Chancellor’s Office recently released its Spring 2026 Workforce & Economic Development newsletter, which showcases impactful initiatives supporting student success and economic mobility, including veteran pre-apprenticeship programs, credit for prior learning partnerships, AI and workforce-readiness discussions, and employer-driven apprenticeship models.

Read the to learn more:https://www.cccco.edu/-/media/CCCCO-Website/docs/newsletter/springnewsletter2026finala11y5426.pdf

05/21/2026

What happens when students can earn a paycheck while building career-ready skills?
This article highlights how an “earn-and-learn” model is helping close workforce gaps by combining education, hands-on training, and employer partnerships to create stronger career pathways and economic mobility.

Read the full article: https://www.chronicle.com/special-projects/the-different-voices-of-student-success/building-innovative-programs/an-earn-and-learn-model-closes-skills-gap?

Colleges have long been collecting student data, but to what end? UNC Chapel Hill and Morgan State University are putting relevant and actionable data into the hands of instructors and professors through custom dashboards. Learn how these institutions have been using this information to improve…

05/20/2026

We’re looking forward to joining educators and workforce leaders next month at the CASAS Summer Institute 2026! ☀️

FCM will be presenting two sessions focused on strengthening enrollment and engagement strategies for adult education programs:

• From Awareness to Enrollment: The Strategic Marketing Funnel
• More Than Just Likes: Community Building through Social Media

Join us to explore practical strategies for building stronger connections with adult learners through intentional marketing, storytelling, and community engagement.

Learn more: https://www.fullcapacitymarketing.com/events/

05/17/2026

Our recent workshops highlighted just how powerful social media can be when it’s used with intention, not just for visibility but for connection, storytelling, and impact. 📲

It’s not enough to know who you are speaking to; you also have to understand why they engage, what motivates them, and what truly drives their decisions. That’s where demographics meet psychographics and where a stronger strategy begins.
When you understand both, your messaging becomes more relevant, your engagement becomes more meaningful, and your results become more measurable.

Want to go deeper into the difference between the two and why it matters more than ever in today’s digital landscape? Read our blog, "Beyond Demographics": https://blog.fullcapacitymarketing.com/psychographics-vs-demographics/

05/15/2026

Imagine a classroom where students don’t just learn about careers. They train for them.
That’s the power of Career Technical Education (CTE) in Ohio. From healthcare and IT to advanced manufacturing and emerging industries, CTE pathways equip students with in-demand skills, industry credentials, and hands-on experience that leads directly into real careers.

The impact is clear: stronger graduation rates, stronger skill development, and stronger futures.

Now, Ohio is working to expand access so every student (no matter their ZIP code) can benefit from these opportunities. Because building the workforce of tomorrow starts with opening doors today.

Read the full article: https://education.ohio.gov/Topics/Career-Tech/Expanding-Career-Technical-Education-Across-Ohio

The Ohio Department of Education and Workforce is an equal opportunity employer and provider of ADA services. The Department's Notices of Non-Discrimination applies to all programs and activities.

05/07/2026

Procurement doesn’t have to be complicated.

At Full Capacity Marketing, our Easy Procurement options streamline the process so you can access expert marketing support- without the red tape. From workforce campaigns to community outreach, we make it simple to get started and get results.

Less paperwork. More impact. Let’s get to work!

Learn more: https://www.fullcapacitymarketing.com/easy-procurement/
Schedule a consult: https://fullcapacitymarketing.systeme.io/consult

05/06/2026

🎯 From strategy to storytelling: WorkCon 2026 was all about turning intention into impact.

A huge thank you to everyone who joined us for our two workshops, From Awareness to Enrollment and More Than Just Likes. We loved diving into smarter funnels, stronger messaging, and building communities that actually connect.

Keep the momentum going. Download our new April eBook and start putting these insights into action: https://blog.fullcapacitymarketing.com/ebooks/

05/06/2026

🤖 As automation and AI continue to reshape the workforce, some industries are seeing increased layoffs, but not every career can be replaced.

Career Technical Education (CTE) programs play a critical role in guiding students toward pathways that will always require a human touch. These are roles built on creativity, critical thinking, and real-world connection.

Investing in CTE today means preparing a resilient workforce for tomorrow. Read the 5 tips for CTE programs: https://districtadministration.com/opinion/5-tips-for-cte-programs-that-propel-students-post-graduation/

With automation and AI leading to layoffs, CTE programs guide students toward careers that will always require a human touch.

04/30/2026

There’s a strong push for career-connected learning. Schools are moving beyond traditional academics to better prepare students for the evolving workforce.

Superintendents are emphasizing real-world experiences like internships, certifications, and partnerships with local industries so students graduate with skills that match today’s job market.

As education and workforce needs become more closely aligned, the focus is shifting toward equity, access, and creating clear pathways from classroom to career success.

📃 Read the full article:

How to set up students for success in local workforces is top of mind among superintendents.