Mail Masters of Colorado, Inc.

06/02/2020

By applying digital retargeting strategies to direct mail, business can see a nearly 3% response rate! Here's how it's done.

Retargeting is the marketing concept of watching a consumer’s browsing and buying behavior and taking targeted action to engage them and increase the likelihood of a sale. Online this often looks like a visitor to your website who gets exposed to an ad from your company elsewhere on the internet, ...

05/28/2020

Modern direct mail campaigns can reach more voters than you think.

In this article, Campaigns & Elections takes a look at the evolution of direct mail campaigns and how marrying them with new technology is making them even more effective than before in reaching voters. Nearly 3 billion pieces of political direct ad mail hit voter mailboxes in 2018.

05/26/2020

This article is a must-read before you plan your next direct mail campaign.

05/21/2020

Want to create a direct mail campaign that inspires action? Read this article.

Follow these tips, and you'll soon see replies flooding your mail box.

05/19/2020

Direct Mail Birthday Marketing has been used successfully by restaurants for years, but it can be successful in other industries too!

Direct Mail Birthday Marketing has been used successfully by restaurants for years, but it can be used in other industries as well with great results. When consumers see a value, such as a birthday discount or other promotional perks, they are more likely to provide personal information such as thei...

05/14/2020

Retargeted direct mail is critical for any marketing effort. Here's what you need to know about it.

The opening paragraph of the article from USPS about retargeted direct mail is absolutely brilliant and sums up with the statement that direct mail is as easy to send as email, and more effectively. Retargeted direct mail, or automated direct mail, marries personalized direct mail and online behavio...

05/12/2020

If you want to expand your online reach, make direct mail a part of your cross-media marketing campaign.

Too many companies see digital & print marketing as enemies. But when used together effectively, direct mail & online marketing can skyrocket your brand's growth.

05/07/2020

Direct mail took a hit in the 2009 recession, but it recovered and has grown into something bigger. Read our blog to learn what's coming next.

While it is true direct mail took a hit in the 2009 recession, and felt some bruising from the digital age, it has grown and re-stabilized in the last decade. Add to this the fact that Millennials find personal direct mail to be trustworthy and desirable, and its comeback is in full swing.

05/05/2020

Keep up with direct mail trends to make the most out of it.

As we count down to 2020, let’s take a look at the hard data that speaks to the true value of direct mail marketing.

04/30/2020

The more you give, the more you receive. It works in marketing too.

Cause related marketing is exploding in popularity. Read: the definition, benefits, costs, best examples - and how to do a cause marketing campaign.

04/28/2020

Direct mail marketing is a great opportunity to act upon now. While other businesses underestimate its power, you can get far ahead by combining web technologies with traditional marketing strategies.

With the rise of the internet, the print industry declined. Phone books vanished, landing pages replaced flyers and direct mail slowed down. But it made a surprising comeback! As email boxes get filled with promotional junk, more consumers value a personalized, informative piece of mail from a reput...