08/25/2026
Color is doing a lot more work than just making your brand look good.
Let’s look at red. It’s hard to ignore, which is exactly why you’ll find it all over brands built around energy, entertainment, speed and action. It can make something feel more urgent, more powerful or simply more important.
But good design isn’t picking red because “red means attention.”
It’s knowing which red, how much, where it goes, what surrounds it, and whether it makes sense for the brand in the first place.
That’s the difference between decorating and designing with intention.
What are your favorite brands that use the color red?
