02/23/2026
Last year JerseyMade* had the privilege of working alongside the to rethink and rebuild their website.
Like many established nonprofits, their mission has always been strong. But over time, the messaging had become hard to navigate and the site no longer reflected the depth and quality of the work they do for families facing a child’s life-threatening illness.
Our focus wasn’t just a redesign. It was clarity.
We worked together to simplify the story, shift the messaging toward the families they serve, and build a site that clearly communicates who they help, how they help, and why it matters. The result is a modern, easier-to-navigate website that feels more human, more hopeful, and better aligned with their impact.
Grateful to Brad Thorp, Beth Thorp, Kenny Wood Haley Londen and the rest of the Mitchell Thorp Foundation team for trusting JerseyMade* with this work and for the opportunity to help bring greater clarity to an organization doing truly meaningful work.
