Yellow Line Digital

12/09/2020

How Dylan's Wings of Change took an in-depth look at their social media presence, focusing their concerns for students' emotional health especially during a pandemic. Click to read the full story➡️

How Dylan's Wings of Change took an in-depth look at their social media presence, focusing their concerns for students' emotional health especially during a pandemic.

12/03/2020

Copy editing has been an important part of the written word. But how does that translate to the sometimes informal digital world?
Check out our new blog article to learn more!

Copy editing has been an important part of the written word. But how does that translate to the sometimes informal digital world?

11/29/2018

All those Giving Tuesday posts you saw on Tuesday hauled in $125 Million!

It marked the largest single-day amount ever on the social network.

11/13/2018

Our DC office is currently located inside Amazon's new neighborhood, so we're following this closely!

The company also said Nashville will serve as a new "operations center of excellence" with more than 5,000 jobs.

10/25/2018

Here's a smart piece about Facebook and similar companies, and what really threatens it (not regulation):

Facebook and Google and other advertising businesses are data factories, and regulation will be most effective if it lets users look inside

09/29/2018

YLD partners Matt and Joe and Joe's wife, Kym, enjoyed dinner with Archbishop Auza, the Vatican's representative to the United Nations, last night.

The archbishop spoke about food security and chronic hunger at a CAPP-USA conference earlier in the day. He has a tremendous depth of knowledge regarding international human rights, with hard-won experience working on the ground in poor countries after natural disasters. We look forward to helping CAPP-USA tell its story in the months ahead.

09/26/2018

How brands measure the success of influencer programs.

09/25/2018

YLD partner Matt Salisbury on social media's ability to incite violence, and what we can do ➡️

Merion West is a new political media outlet dedicated to open discourse among the Left, the Right, and the Center.

08/29/2018

Facebook is the top social platform among every age group but teens.

The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens.

08/13/2018

If your campaign success indicators are exclusively vanity metrics like views, you'll probably fail to prove meaningful results.

Plays can be bought for pennies and delivered in bulk, inflating videos’ popularity and making the social media giant vulnerable to manipulation.