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Brands That Last

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United States
Eustis, FL
Brands That Last

Brands That Last is a Digital Marketing Agency helping small businesses generate revenue online. In a little under a year, the company has grown tremendously.

About Brands That Last

Brands That Last started as a side business three years ago, but after selling our house in August of 2021 – Brands That Last became an official digital marketing agency on September 1st, 2021. We provide a full range of services for our clients including, Google Adwords, Social Media Marketing, Email Marketing, Increasing Google Reviews, Website Help, and Google Analytics

setup. In most cases, our clients hire us to do all of the above. We do our best work when we are the outsourced Marketing Director – meaning we handle all our client’s marketing.

10/21/2022

This post is a bit more on the emotional side for me.

It's been about four months since the passing of my business mentor, and recently I have been recalling a lot of what he would say.

One of the things he used to say to prospects that would turn him down or say they need to think about it is, "you know, I feel I need to apologize to you. I didn't do a good job conveying the value we will deliver for you."

And often, the prospect would look at him confused.

He would continue, "but if I could just ask you one question, what's going to change?"

And then he would pause.

"I'm going to walk out of that door, and you who came to me with a problem will continue living with that same problem. Nothing is going to change for you."

And that's such a harsh truth.

Another week has passed.

Are you any closer to your revenue goals? Are you farther away?

We all understand that you can't keep doing the same thing repeatedly, expecting a different result.

So I leave you with this question.

"What's going to change?"

Maybe, you know you need to make that marketing decision, but you are afraid.

Fear makes a terrible companion.

I want to encourage you today to make that leap.

Go for it!

Have a great weekend!

04/01/2022

One of the biggest assets a small business currently possesses is its 𝐰𝐞𝐛𝐬𝐢𝐭𝐞.

Your website is the place where you centralize all of your business information and marketing messages.

It's where all of your other marketing efforts should drive interested customers.

Additionally, your website allows you to have more control as a business owner.

It gives you a home online and a platform to tell potential clients about your business.

You can let potential clients know what you do, why you do it and who you are.

Your website is like a digital salesperson, but instead of working 40 hours a week and operating during business hours, 𝐢𝐭’𝐬 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝟐𝟒 𝐡𝐨𝐮𝐫𝐬 𝐚 𝐝𝐚𝐲, 𝐬𝐞𝐯𝐞𝐧 𝐝𝐚𝐲𝐬 𝐚 𝐰𝐞𝐞𝐤.

03/31/2022

Your customer reviews tell a story about the quality of your services or products and how people are treated when they do business with you.

These reviews are a major influencer when it comes to building trust and making good first impressions with our prospective clients.

You business 𝐧𝐞𝐞𝐝𝐬 to have online reviews.

Without any reviews, people will assume that your business not has not performed well enough for anyone to take the time to leave a positive review — and they will 𝐦𝐨𝐯𝐞 𝐨𝐧 to another business listing with multiple good reviews.

Also, reviews are a great way for you to know what people 𝐫𝐞𝐚𝐥𝐥𝐲 𝐭𝐡𝐢𝐧𝐤 about your products and services.

All of your reviews, even your bad reviews, are an 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 for you to learn something as a business owner.

Pay attention to what people are saying.

03/30/2022

According to Instagram, they have over 1 billion active users.

Of those millions of people, 𝐨𝐯𝐞𝐫 𝟓𝟎𝟎 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 are on the platform on a daily basis.

This makes Instagram a very important platform.

Instagram is a visual social media platform where your business can easily connect with existing and prospective customers.

As a small business, you need efficient but straightforward methods of reaching your audience at low costs.

Sharing detailed photos and videos about the business, staff, and customers on Instagram helps engage your customers effectively.

With this, you can showcase your brand's 𝐮𝐧𝐢𝐪𝐮𝐞𝐧𝐞𝐬𝐬 while differentiating your business from the rest.

Businesses can raise brand awareness by keeping an active presence and posting at least 𝐨𝐧𝐜𝐞 𝐚 𝐝𝐚𝐲.

03/29/2022

Google Ads allows you to show your ads to the 𝐫𝐢𝐠𝐡𝐭 𝐩𝐞𝐨𝐩𝐥𝐞, 𝐢𝐧 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐩𝐥𝐚𝐜𝐞, 𝐚𝐧𝐝 𝐚𝐭 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐭𝐢𝐦𝐞.

Regardless of the size of your business, you should want to be found on the first page of Google search results.

If you want your business to get discovered by targeted and potential customers, then using AdWords is the best choice that you can make.

Google AdWords is highly measurable, so you won't have to be i𝐧 𝐭𝐡𝐞 𝐝𝐚𝐫𝐤 about what works and what doesn't.

If someone interacts with your ad, you’ll know.

By seeing which ads get clicks and which ones don’t, you’ll also quickly see where to invest in your campaign. That, in turn, can boost the 𝐫𝐞𝐭𝐮𝐫𝐧 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭.

03/28/2022

Did you know that 𝟓𝟗% of consumers say receiving marketing emails influence their purchase decisions and over half of consumers report buying directly from marketing emails at least once a month?

Email marketing is an important tool that you can use to engage your customers and build your business.

You are able to get away from the clutter of social media and 𝐥𝐚𝐧𝐝 𝐝𝐢𝐫𝐞𝐜𝐭𝐥𝐲 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫 𝐢𝐧𝐛𝐨𝐱.

You are able to showcase your business in a specialized way to those that are interested in hearing from you.

These advantages are essential, especially to small businesses.

03/25/2022

Happy Friday!

Did you know that Facebook has more than 𝟐.𝟗𝟏 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 𝐚𝐜𝐭𝐢𝐯𝐞 𝐮𝐬𝐞𝐫𝐬?

This makes it an important platform for small businesses.

Facebook allows for small businesses to promote their services, build a community, and boost sales and recognition.

As a business, you are able to create a 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐚𝐠𝐞.

This page allows for businesses to build and grow their internet presence.

By posting on your business page, you are able to let your customers know what your business is up to.

You can also keep your customers interested and engaged with industry information, product updates, event notifications and more.

Facebook Business Page is a great way to build a 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 around the services and products you offer.

03/24/2022

"I got so many leads I thought I was getting scammed." - (new client we just brought on)

We officially launched the campaign on March 18th.

Since that date, we have generated 𝟏𝟕 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬 for this client.

Crazy thing is, this doesn't even include phone calls.

By the way, this isn't selling ice cream cones.

This client will be selling $30,000+ projects and people are aware it's that expensive before they ever fill out the form submission.

Obviously, this doesn't happen every time, 𝐛𝐮𝐭 𝐢𝐭'𝐬 𝐡𝐚𝐩𝐩𝐞𝐧𝐢𝐧𝐠 𝐨𝐟𝐭𝐞𝐧 𝐟𝐨𝐫 𝐮𝐬.

If Google Ads isn't working for you, or you are starting to get upset with your marketing, 𝐥𝐞𝐭'𝐬 𝐭𝐚𝐥𝐤.

Just send me a DM and let's set up a zoom meeting!

No pressure, I just have a heart to help local businesses.

Have a great week!

03/23/2022

As we discussed before, reviews are so important for your business.

In fact, nearly 𝟖𝟖% of consumers have read reviews to determine the quality of a local business.

People are using search engines like Google to find the businesses they need.

To get in front of these customers, you can optimize your content to rank higher on search engines.

𝐁𝐮𝐭 𝐡𝐨𝐰?

Google's review algorithm focuses on:

1. The number of reviews you have
2. The speed in which you receive reviews
3. The various sources your reviews come from

In Google’s pursuit to deliver the most relevant and beneficial results for local searches, they not only want to know what your business does but how your business is perceived.

𝐃𝐨𝐧'𝐭 𝐛𝐞 𝐚𝐟𝐫𝐚𝐢𝐝 𝐭𝐨 𝐚𝐬𝐤 𝐲𝐨𝐮𝐫 𝐩𝐫𝐞𝐯𝐢𝐨𝐮𝐬 𝐚𝐧𝐝 𝐞𝐱𝐢𝐬𝐭𝐢𝐧𝐠 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐟𝐨𝐫 𝐚 𝐫𝐞𝐯𝐢𝐞𝐰.

03/22/2022

Many small business owners don’t see the need to invest in an effective business website.

However, they’re currently missing out on an incredible source of revenue.

A small business 𝐧𝐞𝐞𝐝𝐬 a website to drive business in today’s digital world.

Without a website, you give up much, if not most, of your potential business because consumers will 𝐧𝐨𝐭 𝐛𝐞 𝐚𝐛𝐥𝐞 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐚𝐧𝐲𝐭𝐡𝐢𝐧𝐠 about you or your business’s offerings.

If not for anything else, a website will show your audience that you really do exist.

Customers will seek you out online and having a website is one of the criteria for determining trustworthiness.

One of the best things about investing in a business website is how it continues to generate value for you 𝐞𝐯𝐞𝐧 𝐲𝐞𝐚𝐫𝐬 𝐚𝐟𝐭𝐞𝐫 𝐲𝐨𝐮’𝐯𝐞 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐢𝐭.

03/21/2022

Social media is valuable for businesses of any size or industry.

Not only that, but the number of social users willing to buy from you skyrockets if you use social media not just for publishing, but for 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞.

In fact, 𝟕𝟏% more likely to purchase from a brand after a positive experience on social.

That’s because engaging with your audience on social is critical.

By interacting with your audience in a conversational manner you are opening dialogue.

This allows you to address questions, concerns or acknowledge praise and gives your audience the opportunity to learn more about you.

This in turn helps you learn about your customers building 𝐭𝐫𝐮𝐬𝐭 and providing 𝐞𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐭 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐞.

03/18/2022

All marketing, ultimately, is about building trust which builds relationships.

Hence, the most useful forms of marketing are those which help to form connections and build long-lasting relationships between brands, customers, and potential customers.

𝐀𝐧𝐝 𝐭𝐡𝐢𝐬 𝐢𝐬 𝐰𝐡𝐞𝐫𝐞 𝐞𝐦𝐚𝐢𝐥 𝐫𝐞𝐚𝐥𝐥𝐲 𝐬𝐡𝐢𝐧𝐞𝐬.

Opening an email is more of a personal commitment than scrolling past an ad on a social media timeline.

The person who clicks on your email is immediately committed to and engaged with your content.

Email is a channel for one-to-one communication. In order to effectively communicate via email, you need to take advantage of that.

Email marketing allows you to 𝐛𝐮𝐢𝐥𝐝 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 with leads, customers and past customers.

It's your opportunity to speak 𝐝𝐢𝐫𝐞𝐜𝐭𝐥𝐲 𝐭𝐨 𝐭𝐡𝐞𝐦 in their inbox, at a time that is convenient for them.

Address

1226 Overlook Road
Eustis, FL
32726

Opening Hours

Monday	8am - 6pm
Tuesday	8am - 6pm
Wednesday	8am - 6pm
Thursday	8am - 6pm
Friday	8am - 6pm

Website

https://brandsthatlast.com/

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