02/22/2019
Britton Design partnered with Aspire-Up to develop the new look and brand standards guide and to develop a creative strategy that dovetailed with the marketing strategy. We defined the brand voice, uncovered customer insights and created a tagline that spoke to the power of the brand promise. We landed on a look that has ties to the Nova Scotia past but is also contemporary and fresh. A sophisticated yet natural color palate was chosen. Use of an all white bottle and a watercolor effect on the labeling gave the products a softer cohesive feel. Photography for marketing materials included natural surfaces and surroundings that were simple yet elegant and soft.
