Data Mail, Inc.

08/22/2025

When it comes to holiday marketing, summer planning = smoother winter sales and less stress. Start now to lock in your strategy, prep your print, and give your campaigns the time they need to shine.

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

08/22/2025

What do tinted interiors and soy inks have in common? They’re part of a growing shift toward more thoughtful envelope design trends. Let’s refresh yours with features that feel modern and build trust right out of the gate.

08/21/2025

Want to make a big impact at your next trade show on a small-business budget? Success starts with strategy, and that begins with print. From booth graphics to flyers, well-prepped materials help your team show up confident, clear, and ready to connect.

You might think that trade shows are an outmoded business building tool, but nothing could be further from the truth.

08/21/2025

Buying isn’t instant. People move through six key stages, from awareness to loyalty. That moment they’re weighing options? That’s your time to shine. A well-crafted brochure or printed case study can tip the scales in your favor.

Discover the key stages of the buying journey and how it guides customers from interest to purchase, using real-world examples.

08/20/2025

08/19/2025

Want better B2B leads? Start with an ideal customer profile. Marketing is easier (and more effective) when you really know who you're talking to.

Struggling to attract quality B2B leads? Learn to build an effective ICP, integrate it into your strategy and avoid common mistakes.

08/19/2025

Direct marketing means speaking straight to your audience - no middleman. It works best when it’s personal. That’s why printed postcards or flyers with a name, city, or custom offer often outperform generic ads.

Direct marketing is a strategy that relies on distributing a sales pitch to individual consumers. Mail, email, and texting are among the delivery systems.

08/18/2025

Launching a new logo? Every touchpoint should match - your website, social channels, print materials, signage. A clean switch shows you’re thinking big picture.

Regardless of your business size, launching a new logo is essential in helping your business successfully and instantly communicate its brand and values

08/18/2025

Rack cards are made for quick reads in busy places. With the right design, they grab attention and leave people with something to remember. Not sure what your rack card should say, or how it should look? We can help. Reach out today!

08/15/2025

A smart post-purchase flow includes more than emails. Think branded inserts, re-order cards, or thank-you mailers. Print gives you a chance to connect and stand out after the sale.

Some quick tweaks to the post-purchase flow that can help businesses increase the likelihood of customers returning.

08/15/2025

Think branded envelopes cost too much? For just pennies more, you could get a big jump in opens and responses. That’s money well spent. Let’s create an envelope that works harder for your message.

08/14/2025

Red grabs attention. Blue builds trust. Yellow energizes, but too much can overwhelm. Color speaks to the brain in powerful ways. From packaging and logos to ads and store design, smart brands use these cues to shape perception and influence decisions.

Uncover the fascinating science behind how colors influence our brain, emotions, and behavior in this illuminating research-based article. Don't miss it!