SCL360MEDIA

SCL360MEDIA SCL360MEDIA is a certified Google Street View trusted agency specializing in 360º virtual tour phot

Backlinks are OUT 🚫 Quality content: IN ✅Now, I must preface that backlinks are without a doubt an important aspect of w...
08/30/2022

Backlinks are OUT 🚫 Quality content: IN ✅

Now, I must preface that backlinks are without a doubt an important aspect of website SEO and, in combination with other SEO methods, can do wonders for your website traffic. **Cue the BUT…. 😜

Google’s language processing has improved dramatically- because of this, the algorithm has the smarts to crawl content and determine if it’s a quality site or a scammy dud.

Backlinks in the past have been not only overused, but misused- leading to situations like faulty links, insecure sites, and bad reputations.

Since Google has recognized this as a way to take advantage of the algorithm, a new approach developed… judge the sites on the content they create. Makes sense right?!

So before you go out and try to get a bunch of backlinks to your website, create a good content strategy, optimize the content you create, and make everything you do consistent in nature!

Are you interested in learning more about backlinks?

Make sure and follow and save this post for later!

How do you feel when a post flops? Or your SEO strategy doesn’t seem to be working? Or you totally blew off Monday’s pos...
08/24/2022

How do you feel when a post flops? Or your SEO strategy doesn’t seem to be working? Or you totally blew off Monday’s post?

If you’ve been tempted to quit due to boredom, exhaustion, or burn out, I’d say you’re normal. But don’t be disheartened… if you’re looking for actual results, pivot to an intel gathering mindset. 📈🔥 Every post, interaction, or lack there of, is incredibly valuable information to you!

Instead of focusing on what you didn’t accomplish, think about what you CAN accomplish using this new information you’ve discovered!

Whether it’s about you, your insights, or your customers, paying attention to how you can improve, pivot or change is the difference between success and failure.

Because what are the chances of any of us getting 100% of everything done, 100% right, 100% of the time? Things aren’t meant to work like that. We live and we learn, right? That’s what they say!

In conclusion…

Check your insights, check in with your customers, and check in with yourself! And read this tweet one more time. 👊😉



Save this post for later! If you liked it, follow us We teach business owners & entrepreneurs digital marketing and SEO to get your business found at the top of search results. 📈

Are you aware of this little known secret??Amazing how sometimes the smallest details make all the difference in SEO!Opt...
08/18/2022

Are you aware of this little known secret??

Amazing how sometimes the smallest details make all the difference in SEO!

Optimize your name, address, and phone number (NAP) with a consistent format across all directories to ensure a seamless integration of search data!

Inconsistent business information can dramatically impact your search results as it communicates to the algorithm that your business is potentially untrustworthy.

Remember, the algorithm isn’t a person, and it doesn’t have feelings or common sense! So when it receives a search query, it’s going to crawl the internet with unbiased intent based purely on the information given.

With that said, a business with consistent NAP data, will be favored in search results compared to a business without!

Was this helpful? Save for later and follow for more tips like this one!

We teach business owners how to increase sales through SEO marketing! Get your business in the top search results organically all by yourself!! Become an SEO PRO!! If you’re not convinced yet to tap follow, then get the heck outta here. 😜 just kidding (kind of).

SEO can feel like an upstream paddle for your life to get to the top of search results… 🛶 But despite its wrap for being...
08/16/2022

SEO can feel like an upstream paddle for your life to get to the top of search results… 🛶

But despite its wrap for being a complicated entrapment of endless information- With a little bit of research and strategic content, you can send your biz souring to the top of search results practically overnight. 🤯

Start here…

1. Google your topic or niche (ask a basic question or make a basic inquiry.)
2. Take note of what comes up in the search results. (What are the questions and problems being answered? What are the top results for this keyword? Who’s your competition?)
3. Investigate! Click on the top web pages that come up. (How are they utilizing the keywords in these pages?)
4. Scroll down to the bottom of search results to see what other people have searched for related to your inquiry
5. Start searching these inquires and see what insight you get from that.

This process should give you an understanding on what keywords to use and where to use them for good SEO. 👍

Now all there is left to do, is implement your newfound knowledge and put it to the test!

Save if you found this post helpful and follow for more tips like this one!

We teach business owners how take on their own marketing online, get to the top of search results, and ultimately, dominate their goals from the comfort of wherever the heck they want to be. 😎🔥📈🙌

Are you guilty of using any of these black hat SEO techniques?You might not realize that you’re even using them- or you ...
08/11/2022

Are you guilty of using any of these black hat SEO techniques?

You might not realize that you’re even using them- or you might be thinking you’re on to something!

But let me tell ya, either way, black hat SEO is no strategy!

Being tricky might get you results in the short term, but the algorithm will figure it out, and the consequences aren’t worth the short term success!

At the end of the day, SEO is about one thing…

THE USER EXPERIENCE.

So the more time spent bettering the user experience, the better your SEO. ✅📈

Taking the tech out of it- what can you do to improve the user experience in search results?

Think less for a second about standing out, and more about what you would want & need as your customer. Consider what your customer is searching for, and show up in that way!

Do you have a business or website that struggles to get noticed online? The struggle is real & we’re here to help!

Follow for more tips like this one! New digital resources are coming soon!

Save this for later so you know what kinds of SEO tactics to look out for and which ones to avoid!

How many visitors does your website currently get?If you’re here right now with the goal of getting thousands more than ...
08/09/2022

How many visitors does your website currently get?

If you’re here right now with the goal of getting thousands more than you do now, you’re in the right place!

However, not all traffic is good traffic…

Ten focused website visitors is worth a thousand randoms.

Generally speaking, high volume, unfocused traffic will lead to short term and unpredictable success.

You are not trying to attract everyone to your site, just those who are interested in what you’re selling!

So start driving targeted traffic to your website with strategy.

To generate the most long term revenue, choose keywords that…

1. Describe what you do
2. Unique enough to not drown in competition
3. Relevant enough to be searched for

Was this helpful? Stay on it- tomorrow I’m giving the breakdown on how to research your own highly targeted keywords to attract a focused audience, ready to listen and eager to buy!

If you haven’t yet, follow so you don’t miss a post! We help local and online businesses get to the top of search results.

Monitor and troubleshoot your site’s presence in Google Search results?? Are you at least a little curious?? 👀 If you’re...
08/05/2022

Monitor and troubleshoot your site’s presence in Google Search results??

Are you at least a little curious?? 👀

If you’re not using this tool, there’s no time like the present to start!

The Search Console gives you access to information like
-what pages are driving traffic
-and which queries bring users to your site!

BOOYA! 🎉🔥

If you found this helpful, save for later! Follow for more tips to get your website seen in the top of search results. 🥂

Hi I’m Cait 👋 I’m the creative director in this small business duo!I’m the one bringing you daily tips, and creating the...
08/04/2022

Hi I’m Cait 👋

I’m the creative director in this small business duo!

I’m the one bringing you daily tips, and creating the cool content you guys like to follow along with. 😆

I have always been interested in tech and web design. I have over 10 years experience working with websites and SEO.

It’s not something I ever pursued specifically, but through many small business ventures leading up to this point, (photography, blogging, and business website product management) I have gained the necessary skills to do what we do today!

We named SCL360MEDIA after our community blog (SCL) with the goal of furthering our support for local businesses through organic marketing!

Today, we help both local and online businesses get the exposure they deserve through strategic organic marketing and search engine optimization.

We create content for local businesses, audit their web presence, and fill in the gaps.

For online businesses and bloggers we have digital products launching soon that will take you through how to optimize your new (or old) website to get it seen in search results. So stay tuned for that!

Anyhoo, I hope you enjoyed this little about me/us post.

I’d like to get to know some of you as well- send a 👋 in the comments and what niche you’re in!

By doing this you can help me understand who we’re serving here on Instagram and what kind of content I should be putting out for you! 😆

Follow to support and be supported! 😜🤗

Talk soon,

-Cait

Are you dropping the ball somewhere?When deciding your rank in search results, Google considers your online presence as ...
08/03/2022

Are you dropping the ball somewhere?

When deciding your rank in search results, Google considers your online presence as a WHOLE.

So if you’re pouring everything into one aspect of your online presence, think about where else your business might be showing up. Optimize and manage these areas and your results will speak for themselves. 😁

Example:

-You manage your directories but ignore citations & review sites.

-You optimize your website but ignore your Google Business profile.

-You manage your Instagram but ignore the connected page.

You’re business doesn’t need to be EVERYWHERE online, but where you ARE, you should show up. 😅

Follow to get better at SEO!

We help business owners get their website & business seen in search results. 🥂

Introduce yourself! We’re happy you’re here!

-Cait

Does the keyword “Near Me” even work anymore?Yes!But keep in mind what kind of content it is, and how you want it showin...
08/01/2022

Does the keyword “Near Me” even work anymore?

Yes!

But keep in mind what kind of content it is, and how you want it showing up to your audience.

Using “near me” for organic results will generate local results vs without, will generate a more educational response.

Market research ➡️ keyword research ➡️ content ➡️ SEO ➡️ money money

Follow if you need help getting found on Google!

We support business owners in taking on their own SEO & digital marketing so they can make passive sales online. 🥹

Save this post for later and follow for more tips like this one!

But….. how do you discover your strengths?Your strengths are what make your business unique. 🙌So when marketing your bus...
07/29/2022

But….. how do you discover your strengths?

Your strengths are what make your business unique. 🙌

So when marketing your business, highlight these strengths!

And use these strengths & specialties as keywords.

Example:

You’re not just a hair stylist near me… you’re an experienced hair stylist that specializes in blonde hair.

You’re not just a coffee stand near me… you’re a dog loving coffee stand that sells organic coffee.

You’re not just a Dentist near me. You’re a family owned dentist that specializes in tooth decay.

You’re not just a blogger: You’re a entrepreneurial based mom blog on balancing business and babies.

Discover your strengths, and put them to use, to attract your ideal customer. Develop your strengths and you’ll be unstoppable!

Was this helpful? We teach entrepreneurs how to get better at SEO so they can be seen on search engines. 😁

If this interests you, follow for more tips like this one!

Have you updated the content on your website lately?As a business owner, I understand the hassle of this task… as a digi...
07/28/2022

Have you updated the content on your website lately?

As a business owner, I understand the hassle of this task… as a digital marketer, I’m tellin’ you it’s got to get done!

Fresh & focused content doesn’t need to be a big headache or lengthy, drawn out, essay-style blog posts!

Fresh & focused content can look like updated keyword research, optimizing and updating photos, updating your internal links and creating new pages.

It can also look like adding smaller blog posts with little golden nuggets of information.

I know it’s recommended to write longer blog posts- but in comparison to blogs that haven’t been updated in months or years- it’s better in my opinion to be putting out consistent, high quality blog posts- maybe a little shorter in length, but that pack a big punch.

If your website has a blog that you’re not keeping up with, hit the follow button! We’ll be sharing ways to make this potential goldmine work better for you so you can make the most of your time!

Save this post as a reminder to update your website content! Thanks for being here!

-Cait

Address

Everett, WA
98208

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18887253606

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